Quality Function Deployment and the House of Quality
African manufacturers and service providers frequently launch products that miss what customers actually value, leading to costly redesigns and lost market share. Quality Function Deployment translates the voice of the customer into concrete design and process requirements. This course teaches teams to build and interpret the House of Quality so that customer priorities drive engineering, procurement, and production decisions from the outset.
What you will be able to do
Capture and structure the voice of the customer for a product or service.
Rank customer requirements by importance and competitive position.
Translate customer needs into measurable technical characteristics.
Build a House of Quality matrix and interpret its relationships.
Cascade requirements from concept through to process controls.
Use the method to prioritise limited design and improvement resources.
Course outline
01Listening to the Voice of the Customer
02Structuring and Ranking Customer Needs
03Competitive Benchmarking of Requirements
04Building the House of Quality Matrix
05Correlating Technical Characteristics
06Cascading Requirements Down the Chain
07Turning the Matrix into Design Actions
08Common Pitfalls and Facilitation Tips
Who should attend
This course is intended for product managers, design engineers, quality practitioners, and marketing staff involved in developing or improving products and services.
Dates, venues and fees
Dates
Venue
Days
Fee
Calendar
17 to 19 Aug 2026
Lusaka
3
US$1,500
24 to 26 Aug 2026
Kigali
3
US$1,500
31 Aug to 2 Sep 2026
Nairobi
3
US$1,500
7 to 9 Sep 2026
Durban
3
R13,000
14 to 16 Sep 2026
Johannesburg
3
R13,000
28 to 30 Sep 2026
Mauritius
3
US$1,500
5 to 7 Oct 2026
Dubai
3
US$1,500
12 to 14 Oct 2026
Lagos
3
US$1,500
19 to 21 Oct 2026
Harare
3
US$1,500
26 to 28 Oct 2026
Kampala
3
US$1,500
2 to 4 Nov 2026
Dar es Salaam
3
US$1,500
9 to 11 Nov 2026
Pretoria
3
R13,000
16 to 18 Nov 2026
Cape Town
3
R13,000
30 Nov to 2 Dec 2026
Online
3
US$900
7 to 9 Dec 2026
Mozambique
3
US$1,500
14 to 16 Dec 2026
Cairo
3
US$1,500
21 to 23 Dec 2026
Accra
3
US$1,500
Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.
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