Writing Persuasive Motivations, Submissions and Appeal Letters

Professionals across African organisations often need to write a motivation, submission or appeal to secure a decision, such as a budget request, a policy exception or a review of an outcome. This course teaches delegates to build a persuasive, well evidenced case that decision makers can approve with confidence. Delegates practise structuring arguments, anticipating objections and writing with the right tone for formal submissions.

What you will be able to do

Define the decision you are asking the reader to make.
Build a persuasive argument supported by evidence.
Structure a motivation or submission logically and clearly.
Anticipate and address likely objections in advance.
Adopt a formal, respectful tone suited to the audience.
Write appeal letters that request review fairly and firmly.

Course outline

01Clarifying the Decision You Seek
02Building the Argument
03Gathering and Presenting Evidence
04Structuring the Submission
05Anticipating Objections
06Tone for Formal Submissions
07Writing Effective Appeal Letters
08Review and Strengthen

Who should attend

This course suits managers, professionals, administrators and applicants who write motivations, formal submissions, requests for approval and appeal letters.

Dates, venues and fees

Dates	Venue	Days	Fee
24 to 25 Aug 2026	Online	2	US$900
31 Aug to 1 Sep 2026	Mozambique	2	US$1,100
7 to 8 Sep 2026	Cairo	2	US$1,100
14 to 15 Sep 2026	Accra	2	US$1,100
21 to 22 Sep 2026	Lusaka	2	US$1,100
28 to 29 Sep 2026	Kigali	2	US$1,100
5 to 6 Oct 2026	Nairobi	2	US$1,100
12 to 13 Oct 2026	Durban	2	R10,000
19 to 20 Oct 2026	Johannesburg	2	R10,000
2 to 3 Nov 2026	Mauritius	2	US$1,100
9 to 10 Nov 2026	Dubai	2	US$1,100
16 to 17 Nov 2026	Lagos	2	US$1,100
23 to 24 Nov 2026	Harare	2	US$1,100
30 Nov to 1 Dec 2026	Kampala	2	US$1,100
7 to 8 Dec 2026	Dar es Salaam	2	US$1,100
14 to 15 Dec 2026	Pretoria	2	R10,000
21 to 22 Dec 2026	Cape Town	2	R10,000

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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Training a whole team?

We can run Writing Persuasive Motivations, Submissions and Appeal Letters privately for your team, on your dates and built around your own systems. Group delivery is usually more cost effective from about six delegates.

Run this in-house