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Writing Persuasive Motivations, Submissions and Appeal Letters

Professionals across African organisations often need to write a motivation, submission or appeal to secure a decision, such as a budget request, a policy exception or a review of an outcome. This course teaches delegates to build a persuasive, well evidenced case that decision makers can approve with confidence. Delegates practise structuring arguments, anticipating objections and writing with the right tone for formal submissions.

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Register for this course

What you will be able to do

  • Define the decision you are asking the reader to make.
  • Build a persuasive argument supported by evidence.
  • Structure a motivation or submission logically and clearly.
  • Anticipate and address likely objections in advance.
  • Adopt a formal, respectful tone suited to the audience.
  • Write appeal letters that request review fairly and firmly.

Course outline

  1. 01Clarifying the Decision You Seek
  2. 02Building the Argument
  3. 03Gathering and Presenting Evidence
  4. 04Structuring the Submission
  5. 05Anticipating Objections
  6. 06Tone for Formal Submissions
  7. 07Writing Effective Appeal Letters
  8. 08Review and Strengthen

Who should attend

This course suits managers, professionals, administrators and applicants who write motivations, formal submissions, requests for approval and appeal letters.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
28 to 29 Sep 2026Mozambique2US$1,100Closed
29 to 30 Sep 2026Nairobi2US$1,100Closed
30 Sep to 1 Oct 2026Dar es Salaam2US$1,100Closed
1 to 2 Oct 2026Kigali2US$1,100Closed
5 to 6 Oct 2026Kampala2US$1,100Closed
6 to 7 Oct 2026Accra2US$1,100Closed
7 to 8 Oct 2026Lagos2US$1,100Closed
8 to 9 Oct 2026Cairo2US$1,100Closed
12 to 13 Oct 2026Mauritius2US$1,100Closed
13 to 14 Oct 2026Dubai2US$1,100Register
14 to 15 Oct 2026Online2US$900Register
25 to 26 Nov 2026Johannesburg2R10,000Register
26 to 27 Nov 2026Cape Town2R10,000Register
30 Nov to 1 Dec 2026Durban2R10,000Register
1 to 2 Dec 2026Pretoria2R10,000Register
2 to 3 Dec 2026Windhoek2US$1,100Register
3 to 4 Dec 2026Gaborone2US$1,100Register
7 to 8 Dec 2026Maseru2US$1,100Register
8 to 9 Dec 2026Mbabane2US$1,100Register
9 to 10 Dec 2026Lusaka2US$1,100Register
10 to 11 Dec 2026Harare2US$1,100Register
14 to 15 Dec 2026Lilongwe2US$1,100Register
17 to 18 Dec 2026Blantyre2US$1,100Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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