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Persuasive Business Writing and Email Discipline

Write the email that gets a decision instead of three rounds of clarification. Delegates work through tone, structure and the small choices that make a request easy to say yes to, with attention to how written English lands across a multilingual office where readers do not all share a first language.

What you will be able to do

  • Open a message with the request or decision rather than the background.
  • Match tone to the reader's seniority, culture and relationship to the sender.
  • Build a written case using benefit, evidence and a clearly stated next step.
  • Reduce the length of routine correspondence without appearing curt.
  • Handle refusals, escalations and bad news in writing while protecting the relationship.
  • Set personal rules for reply times, copy lists and when a call replaces an email.

Course outline

  1. 01Reader analysis and the cost of unclear writing
  2. 02Leading with the request
  3. 03Sentence craft and word choice
  4. 04Tone across a multilingual workplace
  5. 05Persuasion structures for internal proposals
  6. 06Difficult messages and written escalation
  7. 07Email habits, copy lists and response standards

Who should attend

Team leaders, account managers, project coordinators, HR and finance officers, and administrators who write regularly to clients, suppliers and internal decision makers.

Dates, venues and fees

DatesVenueDaysFeeCalendar
17 to 19 Aug 2026Harare3US$1,500
24 to 26 Aug 2026Kampala3US$1,500
31 Aug to 2 Sep 2026Dar es Salaam3US$1,500
7 to 9 Sep 2026Pretoria3R13,000
14 to 16 Sep 2026Cape Town3R13,000
28 to 30 Sep 2026Online3US$900
5 to 7 Oct 2026Mozambique3US$1,500
12 to 14 Oct 2026Cairo3US$1,500
19 to 21 Oct 2026Accra3US$1,500
26 to 28 Oct 2026Lusaka3US$1,500
2 to 4 Nov 2026Kigali3US$1,500
9 to 11 Nov 2026Nairobi3US$1,500
16 to 18 Nov 2026Durban3R13,000
23 to 25 Nov 2026Johannesburg3R13,000
7 to 9 Dec 2026Mauritius3US$1,500
14 to 16 Dec 2026Dubai3US$1,500
21 to 23 Dec 2026Lagos3US$1,500

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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