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Writing Persuasive Marketing and Sales Copy for Business Teams

Marketing and sales teams across African markets write flyers, product descriptions, landing pages and campaign messages that must persuade busy, sceptical readers to act. Weak copy wastes advertising spend and lets strong products go unnoticed. This course teaches the principles of persuasive copywriting and applies them to the everyday materials business teams produce.

What you will be able to do

  • Apply persuasion principles that move readers from interest to action.
  • Write headlines and openings that capture attention immediately.
  • Turn product features into benefits that matter to the customer.
  • Craft clear calls to action that prompt a response.
  • Adapt copy for print, web, email and mobile channels.
  • Test and refine copy based on how audiences respond.

Course outline

  1. 01How Persuasion Works in Copy
  2. 02Understanding the Customer and Their Motivation
  3. 03Headlines and Openings That Grab Attention
  4. 04Turning Features into Benefits
  5. 05Writing Calls to Action
  6. 06Adapting Copy Across Channels
  7. 07Testing and Improving Copy
  8. 08Copywriting Workshop

Who should attend

This course is aimed at marketing, sales, brand and communications staff, and business owners who write promotional and sales copy.

Dates, venues and fees

DatesVenueDaysFeeCalendar
17 to 18 Aug 2026Durban2R10,000
24 to 25 Aug 2026Johannesburg2R10,000
7 to 8 Sep 2026Mauritius2US$1,100
14 to 15 Sep 2026Dubai2US$1,100
21 to 22 Sep 2026Lagos2US$1,100
28 to 29 Sep 2026Harare2US$1,100
5 to 6 Oct 2026Kampala2US$1,100
12 to 13 Oct 2026Dar es Salaam2US$1,100
19 to 20 Oct 2026Pretoria2R10,000
26 to 27 Oct 2026Cape Town2R10,000
9 to 10 Nov 2026Online2US$900
16 to 17 Nov 2026Mozambique2US$1,100
23 to 24 Nov 2026Cairo2US$1,100
30 Nov to 1 Dec 2026Accra2US$1,100
7 to 8 Dec 2026Lusaka2US$1,100
14 to 15 Dec 2026Kigali2US$1,100
21 to 22 Dec 2026Nairobi2US$1,100

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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