Skip to content

Writing Case Studies and Customer Success Stories

Case studies and success stories are among the most persuasive tools an African business can use to win trust and new work, yet many go unwritten or read like dull brochures. This course teaches delegates to interview a client, shape a clear before and after narrative, and present measurable results in an honest, engaging way. Delegates practise turning a real project into a compelling story that supports sales, funding and reputation.

Ready to book? Secure your place on this programme.

Register for this course

What you will be able to do

  • Select projects and clients that make strong, credible case study material.
  • Interview clients and colleagues to gather quotes, facts and results.
  • Structure a case study around challenge, solution and measurable outcome.
  • Present numbers and results clearly without exaggerating the claims.
  • Write engaging headlines, pull quotes and summaries that draw readers in.
  • Adapt a single story into formats for web, print and social channels.

Course outline

  1. 01Why Case Studies Persuade
  2. 02Choosing the Right Story
  3. 03Interviewing Clients and Gathering Evidence
  4. 04The Challenge, Solution and Result Structure
  5. 05Presenting Numbers Honestly
  6. 06Headlines, Quotes and Visuals
  7. 07Repurposing Stories Across Channels
  8. 08Review and Approval Workflow

Who should attend

This course suits marketing and communications staff, sales professionals, consultants, and programme officers who need to showcase results and build credibility with clients or funders.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
28 to 29 Oct 2026Johannesburg2R10,000Register
29 to 30 Oct 2026Cape Town2R10,000Register
2 to 3 Nov 2026Durban2R10,000Register
3 to 4 Nov 2026Pretoria2R10,000Register
4 to 5 Nov 2026Windhoek2US$1,100Register
5 to 6 Nov 2026Gaborone2US$1,100Register
9 to 10 Nov 2026Maseru2US$1,100Register
10 to 11 Nov 2026Mbabane2US$1,100Register
11 to 12 Nov 2026Lusaka2US$1,100Register
12 to 13 Nov 2026Harare2US$1,100Register
16 to 17 Nov 2026Lilongwe2US$1,100Register
17 to 18 Nov 2026Blantyre2US$1,100Register
18 to 19 Nov 2026Mozambique2US$1,100Register
19 to 20 Nov 2026Nairobi2US$1,100Register
23 to 24 Nov 2026Dar es Salaam2US$1,100Register
24 to 25 Nov 2026Kigali2US$1,100Register
25 to 26 Nov 2026Kampala2US$1,100Register
26 to 27 Nov 2026Accra2US$1,100Register
30 Nov to 1 Dec 2026Lagos2US$1,100Register
1 to 2 Dec 2026Cairo2US$1,100Register
2 to 3 Dec 2026Mauritius2US$1,100Register
3 to 4 Dec 2026Dubai2US$1,100Register
7 to 8 Dec 2026Online2US$900Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

Related courses in Business Communication and Report Writing

Business Communication and Report Writing

Report Writing for Technical and Operational Teams

Most operational reports die in an inbox because the finding is buried on page four. This course rebuilds the way engineers...

Next session
19 to 23 Oct 2026
Venue
Nairobi
5 day programme
FromR18,000
Business Communication and Report Writing

Persuasive Business Writing and Email Discipline

Write the email that gets a decision instead of three rounds of clarification. Delegates work through tone...

Next session
21 to 23 Oct 2026
Venue
Johannesburg
3 day programme
FromR13,000
Business Communication and Report Writing

Minute Taking and Meeting Records

A committee resolution is challenged six months later and the only record is a set of notes nobody can follow.

Next session
19 to 20 Oct 2026
Venue
Johannesburg
2 day programme
FromR10,000
See all Business Communication and Report Writing courses