Writing Case Studies and Customer Success Stories

Case studies and success stories are among the most persuasive tools an African business can use to win trust and new work, yet many go unwritten or read like dull brochures. This course teaches delegates to interview a client, shape a clear before and after narrative, and present measurable results in an honest, engaging way. Delegates practise turning a real project into a compelling story that supports sales, funding and reputation.

What you will be able to do

Select projects and clients that make strong, credible case study material.
Interview clients and colleagues to gather quotes, facts and results.
Structure a case study around challenge, solution and measurable outcome.
Present numbers and results clearly without exaggerating the claims.
Write engaging headlines, pull quotes and summaries that draw readers in.
Adapt a single story into formats for web, print and social channels.

Course outline

01Why Case Studies Persuade
02Choosing the Right Story
03Interviewing Clients and Gathering Evidence
04The Challenge, Solution and Result Structure
05Presenting Numbers Honestly
06Headlines, Quotes and Visuals
07Repurposing Stories Across Channels
08Review and Approval Workflow

Who should attend

This course suits marketing and communications staff, sales professionals, consultants, and programme officers who need to showcase results and build credibility with clients or funders.

Dates, venues and fees

Dates	Venue	Days	Fee
24 to 25 Aug 2026	Mauritius	2	US$1,100
31 Aug to 1 Sep 2026	Dubai	2	US$1,100
7 to 8 Sep 2026	Lagos	2	US$1,100
14 to 15 Sep 2026	Harare	2	US$1,100
21 to 22 Sep 2026	Kampala	2	US$1,100
28 to 29 Sep 2026	Dar es Salaam	2	US$1,100
5 to 6 Oct 2026	Pretoria	2	R10,000
12 to 13 Oct 2026	Cape Town	2	R10,000
26 to 27 Oct 2026	Online	2	US$900
2 to 3 Nov 2026	Mozambique	2	US$1,100
9 to 10 Nov 2026	Cairo	2	US$1,100
16 to 17 Nov 2026	Accra	2	US$1,100
23 to 24 Nov 2026	Lusaka	2	US$1,100
30 Nov to 1 Dec 2026	Kigali	2	US$1,100
7 to 8 Dec 2026	Nairobi	2	US$1,100
14 to 15 Dec 2026	Durban	2	R10,000
21 to 22 Dec 2026	Johannesburg	2	R10,000

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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Training a whole team?

We can run Writing Case Studies and Customer Success Stories privately for your team, on your dates and built around your own systems. Group delivery is usually more cost effective from about six delegates.

Run this in-house