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White Paper and Thought Leadership Writing for Professionals

African firms increasingly compete on credibility, and a well argued white paper or opinion piece can win trust long before a sales conversation begins. This course shows professionals how to turn expertise and market knowledge into authoritative long form documents that position their organisation as a leader. Delegates practise building a clear argument, supporting it with local evidence, and writing in a voice that informs rather than sells.

What you will be able to do

  • Distinguish between a white paper, an opinion piece and a marketing brochure.
  • Research and structure an argument supported by credible African market evidence.
  • Write an opening that frames a problem your reader already recognises.
  • Develop a logical flow from problem to insight to practical recommendation.
  • Apply an authoritative tone that builds trust without overt selling.
  • Edit a long form document for clarity, accuracy and professional polish.

Course outline

  1. 01What Makes a White Paper Persuasive
  2. 02Choosing a Topic That Matters to Your Audience
  3. 03Researching and Verifying Local Evidence
  4. 04Structuring the Argument for Flow
  5. 05Writing an Opening That Earns Attention
  6. 06Voice, Tone and Authority
  7. 07Visuals, Data and Supporting Exhibits
  8. 08Editing, Review and Publication Readiness

Who should attend

This course suits consultants, subject matter experts, marketing professionals and senior managers who want to publish credible thought leadership content on behalf of their organisation.

Dates, venues and fees

DatesVenueDaysFeeCalendar
17 to 19 Aug 2026Mozambique3US$1,500
24 to 26 Aug 2026Cairo3US$1,500
31 Aug to 2 Sep 2026Accra3US$1,500
7 to 9 Sep 2026Lusaka3US$1,500
14 to 16 Sep 2026Kigali3US$1,500
21 to 23 Sep 2026Nairobi3US$1,500
28 to 30 Sep 2026Durban3R13,000
5 to 7 Oct 2026Johannesburg3R13,000
19 to 21 Oct 2026Mauritius3US$1,500
26 to 28 Oct 2026Dubai3US$1,500
2 to 4 Nov 2026Lagos3US$1,500
9 to 11 Nov 2026Harare3US$1,500
16 to 18 Nov 2026Kampala3US$1,500
23 to 25 Nov 2026Dar es Salaam3US$1,500
30 Nov to 2 Dec 2026Pretoria3R13,000
7 to 9 Dec 2026Cape Town3R13,000
21 to 23 Dec 2026Online3US$900

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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