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Vehicle Branding, Livery and Fleet Image Management

Shows fleet and marketing teams how to use vehicle branding and livery to build a professional, trusted image on the road, since a company fleet is often its most visible advertising. The programme covers livery design standards, application and upkeep, driver presentation and protecting brand consistency across a fleet. It reflects how a clean, well branded fleet supports reputation and winning work in competitive African markets.

What you will be able to do

  • Plan vehicle livery and branding that projects a professional fleet image.
  • Set standards for wrap and decal application and quality.
  • Maintain livery so branding stays clean, intact and consistent.
  • Link driver presentation and conduct to the on road brand.
  • Manage branding across mixed and changing vehicle types.
  • Use the fleet as a visible marketing and trust building asset.

Course outline

  1. 01The Fleet as a Brand on the Road
  2. 02Livery Design and Branding Standards
  3. 03Wrap and Decal Application Quality
  4. 04Maintaining Livery and Vehicle Appearance
  5. 05Driver Presentation and Conduct
  6. 06Consistency Across a Mixed Fleet
  7. 07Turning the Fleet into a Marketing Asset

Who should attend

This course suits fleet managers, marketing and brand officers, transport supervisors and business owners who want a consistent, professional fleet appearance.

Dates, venues and fees

DatesVenueDaysFeeCalendar
17 to 18 Aug 2026Kampala2US$1,100
24 to 25 Aug 2026Dar es Salaam2US$1,100
31 Aug to 1 Sep 2026Pretoria2R10,000
7 to 8 Sep 2026Cape Town2R10,000
21 to 22 Sep 2026Online2US$900
28 to 29 Sep 2026Mozambique2US$1,100
5 to 6 Oct 2026Cairo2US$1,100
12 to 13 Oct 2026Accra2US$1,100
19 to 20 Oct 2026Lusaka2US$1,100
26 to 27 Oct 2026Kigali2US$1,100
2 to 3 Nov 2026Nairobi2US$1,100
9 to 10 Nov 2026Durban2R10,000
16 to 17 Nov 2026Johannesburg2R10,000
30 Nov to 1 Dec 2026Mauritius2US$1,100
7 to 8 Dec 2026Dubai2US$1,100
14 to 15 Dec 2026Lagos2US$1,100
21 to 22 Dec 2026Harare2US$1,100

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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