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Sponsorship and Partnership Proposal Writing for Fundraisers

Events, sports bodies, schools and community projects across Africa depend on sponsors and partners, but weak proposals rarely get a yes. This course teaches delegates to research a potential sponsor, understand what they want in return, and write a proposal that makes the value exchange clear. Delegates practise building tiered packages and persuasive proposals that turn cold approaches into lasting partnerships.

What you will be able to do

  • Research potential sponsors and understand their goals.
  • Define the value a sponsor or partner will receive in return.
  • Structure a sponsorship proposal around mutual benefit.
  • Build tiered packages with clear deliverables and pricing.
  • Write persuasive covering messages that open doors.
  • Prepare follow up and reporting that retains sponsors.

Course outline

  1. 01How Sponsors Decide
  2. 02Researching the Right Sponsors
  3. 03Defining the Value Exchange
  4. 04Structuring the Proposal
  5. 05Building Tiered Packages
  6. 06Persuasive Covering Messages
  7. 07Follow Up and Negotiation
  8. 08Reporting Back to Keep Sponsors

Who should attend

This course suits fundraisers, event organisers, marketing staff, sports and community administrators, and anyone seeking sponsorship or partnership funding.

Dates, venues and fees

DatesVenueDaysFeeCalendar
17 to 18 Aug 2026Cape Town2R10,000
31 Aug to 1 Sep 2026Online2US$900
7 to 8 Sep 2026Mozambique2US$1,100
14 to 15 Sep 2026Cairo2US$1,100
21 to 22 Sep 2026Accra2US$1,100
28 to 29 Sep 2026Lusaka2US$1,100
5 to 6 Oct 2026Kigali2US$1,100
12 to 13 Oct 2026Nairobi2US$1,100
19 to 20 Oct 2026Durban2R10,000
26 to 27 Oct 2026Johannesburg2R10,000
9 to 10 Nov 2026Mauritius2US$1,100
16 to 17 Nov 2026Dubai2US$1,100
23 to 24 Nov 2026Lagos2US$1,100
30 Nov to 1 Dec 2026Harare2US$1,100
7 to 8 Dec 2026Kampala2US$1,100
14 to 15 Dec 2026Dar es Salaam2US$1,100
21 to 22 Dec 2026Pretoria2R10,000

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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