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Sponsorship and Partnership Proposal Writing for Fundraisers

Events, sports bodies, schools and community projects across Africa depend on sponsors and partners, but weak proposals rarely get a yes. This course teaches delegates to research a potential sponsor, understand what they want in return, and write a proposal that makes the value exchange clear. Delegates practise building tiered packages and persuasive proposals that turn cold approaches into lasting partnerships.

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Register for this course

What you will be able to do

  • Research potential sponsors and understand their goals.
  • Define the value a sponsor or partner will receive in return.
  • Structure a sponsorship proposal around mutual benefit.
  • Build tiered packages with clear deliverables and pricing.
  • Write persuasive covering messages that open doors.
  • Prepare follow up and reporting that retains sponsors.

Course outline

  1. 01How Sponsors Decide
  2. 02Researching the Right Sponsors
  3. 03Defining the Value Exchange
  4. 04Structuring the Proposal
  5. 05Building Tiered Packages
  6. 06Persuasive Covering Messages
  7. 07Follow Up and Negotiation
  8. 08Reporting Back to Keep Sponsors

Who should attend

This course suits fundraisers, event organisers, marketing staff, sports and community administrators, and anyone seeking sponsorship or partnership funding.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
28 to 29 Sep 2026Lagos2US$1,100Closed
29 to 30 Sep 2026Cairo2US$1,100Closed
30 Sep to 1 Oct 2026Mauritius2US$1,100Closed
1 to 2 Oct 2026Dubai2US$1,100Closed
5 to 6 Oct 2026Online2US$900Closed
16 to 17 Nov 2026Johannesburg2R10,000Register
17 to 18 Nov 2026Cape Town2R10,000Register
18 to 19 Nov 2026Durban2R10,000Register
19 to 20 Nov 2026Pretoria2R10,000Register
23 to 24 Nov 2026Windhoek2US$1,100Register
24 to 25 Nov 2026Gaborone2US$1,100Register
25 to 26 Nov 2026Maseru2US$1,100Register
26 to 27 Nov 2026Mbabane2US$1,100Register
30 Nov to 1 Dec 2026Lusaka2US$1,100Register
1 to 2 Dec 2026Harare2US$1,100Register
2 to 3 Dec 2026Lilongwe2US$1,100Register
3 to 4 Dec 2026Blantyre2US$1,100Register
7 to 8 Dec 2026Mozambique2US$1,100Register
8 to 9 Dec 2026Nairobi2US$1,100Register
9 to 10 Dec 2026Dar es Salaam2US$1,100Register
10 to 11 Dec 2026Kigali2US$1,100Register
14 to 15 Dec 2026Kampala2US$1,100Register
17 to 18 Dec 2026Accra2US$1,100Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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