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Proposal and Bid Writing

A strong technical offer still loses when the proposal reads as a template. Written bids and proposals that answer what the evaluator actually scores are the concern, covering tender interpretation, win themes, compliance matrices, and the plain, specific writing that separates a shortlisted submission from one set aside early.

What you will be able to do

  • Read a tender or request for proposal and map every scored requirement.
  • Build a compliance matrix that shows evaluators exactly where you answer each point.
  • Write win themes that connect client needs to your capability.
  • Draft executive summaries that a decision maker can grasp in one read.
  • Edit proposal text for plain language, evidence and specific claims.
  • Assemble pricing, references and annexures into a submission that holds together.

Course outline

  1. 01How evaluators read and score submissions
  2. 02Interpreting tenders, requests for proposal and terms of reference
  3. 03Capture planning and win theme development
  4. 04Compliance matrices and requirement mapping
  5. 05Writing the technical response with evidence
  6. 06Executive summaries and value statements
  7. 07Editing for plain language and credibility
  8. 08Assembling, checking and submitting the final bid

Who should attend

Bid coordinators, proposal writers, business development staff, technical specialists asked to draft their section of a tender, and consultants who respond to public and private sector requests.

Dates, venues and fees

DatesVenueDaysFeeCalendar
17 to 18 Aug 2026Cape Town2R10,000
31 Aug to 1 Sep 2026Online2US$900
7 to 8 Sep 2026Mozambique2US$1,100
14 to 15 Sep 2026Cairo2US$1,100
21 to 22 Sep 2026Accra2US$1,100
28 to 29 Sep 2026Lusaka2US$1,100
5 to 6 Oct 2026Kigali2US$1,100
12 to 13 Oct 2026Nairobi2US$1,100
19 to 20 Oct 2026Durban2R10,000
26 to 27 Oct 2026Johannesburg2R10,000
9 to 10 Nov 2026Mauritius2US$1,100
16 to 17 Nov 2026Dubai2US$1,100
23 to 24 Nov 2026Lagos2US$1,100
30 Nov to 1 Dec 2026Harare2US$1,100
7 to 8 Dec 2026Kampala2US$1,100
14 to 15 Dec 2026Dar es Salaam2US$1,100
21 to 22 Dec 2026Pretoria2R10,000

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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