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Project Management for New Product Development and Launch

Bringing a new product to market is a project riddled with uncertainty, where requirements shift and a slipped launch can hand the market to a competitor. This course covers managing new product development from idea through design, testing and launch. It reflects product innovation across African consumer goods, financial services and technology companies.

What you will be able to do

  • Manage the stages of new product development from idea to launch.
  • Apply stage gate decisions to kill or continue product ideas.
  • Coordinate design, development, testing and manufacturing readiness.
  • Manage changing requirements without losing control of scope.
  • Plan and coordinate a market launch across the business.
  • Review performance after launch and capture lessons for the next product.

Course outline

  1. 01The new product development lifecycle
  2. 02Idea screening and stage gates
  3. 03Design and development coordination
  4. 04Testing and manufacturing readiness
  5. 05Managing changing requirements
  6. 06Launch planning and coordination
  7. 07Cross functional collaboration
  8. 08Post launch review and lessons

Who should attend

Project and product managers, R and D staff, marketing and operations teams involved in developing and launching new products and services.

Dates, venues and fees

DatesVenueDaysFeeCalendar
17 to 19 Aug 2026Lusaka3US$1,500
24 to 26 Aug 2026Kigali3US$1,500
31 Aug to 2 Sep 2026Nairobi3US$1,500
7 to 9 Sep 2026Durban3R13,000
14 to 16 Sep 2026Johannesburg3R13,000
28 to 30 Sep 2026Mauritius3US$1,500
5 to 7 Oct 2026Dubai3US$1,500
12 to 14 Oct 2026Lagos3US$1,500
19 to 21 Oct 2026Harare3US$1,500
26 to 28 Oct 2026Kampala3US$1,500
2 to 4 Nov 2026Dar es Salaam3US$1,500
9 to 11 Nov 2026Pretoria3R13,000
16 to 18 Nov 2026Cape Town3R13,000
30 Nov to 2 Dec 2026Online3US$900
7 to 9 Dec 2026Mozambique3US$1,500
14 to 16 Dec 2026Cairo3US$1,500
21 to 23 Dec 2026Accra3US$1,500

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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