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Press Release and Media Kit Writing for Communications Teams

Communications and marketing teams across Africa compete for attention in busy newsrooms where most press releases are ignored within seconds. Knowing how journalists work, and how to write for them, is the difference between coverage and silence. This course teaches teams to write newsworthy releases and assemble media kits that earn genuine editorial interest.

What you will be able to do

  • Judge what makes a story genuinely newsworthy to editors and reporters.
  • Write a press release with a strong headline, lead and quotable content.
  • Assemble a media kit with fact sheets, biographies and background material.
  • Tailor pitches for print, broadcast, online and social media outlets.
  • Prepare spokesperson quotes that survive editing and add value.
  • Distribute releases and follow up with journalists professionally.

Course outline

  1. 01How Newsrooms Decide What to Cover
  2. 02Anatomy of a Press Release That Works
  3. 03Headlines, Leads and Quotable Content
  4. 04Building a Complete Media Kit
  5. 05Writing Effective Spokesperson Quotes
  6. 06Tailoring Pitches to Different Outlets
  7. 07Distribution and Journalist Follow Up
  8. 08Measuring Coverage and Results

Who should attend

This course suits communications officers, marketing staff, public relations practitioners and spokespeople who prepare press releases and media materials.

Dates, venues and fees

DatesVenueDaysFeeCalendar
17 to 18 Aug 2026Dar es Salaam2US$1,100
24 to 25 Aug 2026Pretoria2R10,000
31 Aug to 1 Sep 2026Cape Town2R10,000
14 to 15 Sep 2026Online2US$900
21 to 22 Sep 2026Mozambique2US$1,100
28 to 29 Sep 2026Cairo2US$1,100
5 to 6 Oct 2026Accra2US$1,100
12 to 13 Oct 2026Lusaka2US$1,100
19 to 20 Oct 2026Kigali2US$1,100
26 to 27 Oct 2026Nairobi2US$1,100
2 to 3 Nov 2026Durban2R10,000
9 to 10 Nov 2026Johannesburg2R10,000
23 to 24 Nov 2026Mauritius2US$1,100
30 Nov to 1 Dec 2026Dubai2US$1,100
7 to 8 Dec 2026Lagos2US$1,100
14 to 15 Dec 2026Harare2US$1,100
21 to 22 Dec 2026Kampala2US$1,100

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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