Presenting Technical Demonstrations and Product Walkthroughs
Live demonstrations of systems, equipment and products can win or lose a deal, yet many technical experts overwhelm the audience or lose them when something goes wrong. This course helps technical professionals across Africa plan and deliver clear, confident walkthroughs. Delegates learn to structure a demonstration around the audience's needs, handle questions, and recover smoothly when the unexpected happens.
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Plan a demonstration around what the audience needs to see.
Structure a walkthrough into clear, logical steps.
Explain features in terms of benefits the audience cares about.
Pace the demonstration and check understanding as you go.
Handle questions and interruptions without losing the thread.
Recover calmly when a live demonstration goes wrong.
Course outline
01Knowing Your Audience and Goal
02Structuring the Walkthrough
03Features, Benefits and Relevance
04Pacing and Checking Understanding
05Handling Questions Mid Demonstration
06Preparing for Things Going Wrong
07Recovering Smoothly and Confidently
08Rehearsal and Feedback
Who should attend
This course is designed for technical sales staff, engineers, product specialists, trainers and support professionals who demonstrate systems, equipment or software to others.
Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.
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