Newsletter and Staff Publication Writing for Communicators
Internal newsletters and staff publications keep African workforces informed and connected, yet many become dull noticeboards that few people read. This course helps communicators plan, write and edit publications that colleagues actually want to open. Delegates practise sourcing stories, writing engaging articles and designing a simple, consistent publication that supports the organisation's goals.
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Plan a newsletter around reader interests and organisational messages.
Source and develop stories from across the organisation.
Write headlines and articles that hold reader attention.
Edit contributions from colleagues into a consistent style.
Structure and lay out a publication for easy reading.
Measure readership and improve each edition over time.
Course outline
01Purpose and Audience of Internal Publications
02Planning an Editorial Calendar
03Finding and Developing Stories
04Writing Headlines and Engaging Articles
05Editing Contributions into One Voice
06Layout and Design for Readability
07Measuring Readership and Improving
Who should attend
This course is designed for internal communications officers, HR and marketing staff, and anyone tasked with producing a regular staff newsletter or company publication.
Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.
Related courses in Business Communication and Report Writing