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Message Mapping and Key Message Development for Communicators

When an organisation speaks with many voices, its message becomes confused and stakeholders lose trust. This course teaches communicators across African organisations to develop clear, consistent key messages and message maps that keep everyone aligned. Delegates learn to distil complex topics into a small set of memorable messages, supported by proof points, that can be used across speeches, media, campaigns and internal communication.

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Register for this course

What you will be able to do

  • Distil a complex topic into a few clear key messages.
  • Build a message map linking messages to proof points.
  • Adapt core messages for different audiences and channels.
  • Prepare messages that answer likely questions and concerns.
  • Align teams around a shared set of approved messages.
  • Test and refine messages so they are clear and memorable.

Course outline

  1. 01Why Consistent Messaging Matters
  2. 02Distilling the Core Message
  3. 03Building a Message Map
  4. 04Proof Points and Support
  5. 05Adapting Messages by Audience
  6. 06Preparing for Tough Questions
  7. 07Aligning Teams on Messages
  8. 08Testing and Refining Messages

Who should attend

This course is designed for communications and marketing staff, spokespeople, campaign teams and managers who need consistent messaging across an organisation.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
28 to 29 Sep 2026Accra2US$1,100Closed
29 to 30 Sep 2026Lagos2US$1,100Closed
30 Sep to 1 Oct 2026Cairo2US$1,100Closed
1 to 2 Oct 2026Mauritius2US$1,100Closed
5 to 6 Oct 2026Dubai2US$1,100Closed
6 to 7 Oct 2026Online2US$900Closed
17 to 18 Nov 2026Johannesburg2R10,000Register
18 to 19 Nov 2026Cape Town2R10,000Register
19 to 20 Nov 2026Durban2R10,000Register
23 to 24 Nov 2026Pretoria2R10,000Register
24 to 25 Nov 2026Windhoek2US$1,100Register
25 to 26 Nov 2026Gaborone2US$1,100Register
26 to 27 Nov 2026Maseru2US$1,100Register
30 Nov to 1 Dec 2026Mbabane2US$1,100Register
1 to 2 Dec 2026Lusaka2US$1,100Register
2 to 3 Dec 2026Harare2US$1,100Register
3 to 4 Dec 2026Lilongwe2US$1,100Register
7 to 8 Dec 2026Blantyre2US$1,100Register
8 to 9 Dec 2026Mozambique2US$1,100Register
9 to 10 Dec 2026Nairobi2US$1,100Register
10 to 11 Dec 2026Dar es Salaam2US$1,100Register
14 to 15 Dec 2026Kigali2US$1,100Register
17 to 18 Dec 2026Kampala2US$1,100Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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