Media Interview and Spokesperson Skills

When journalists call, an unprepared spokesperson can damage a reputation in minutes, while a skilled one can build trust for an African brand. This course prepares designated spokespeople to handle print, radio, television and online interviews with confidence. Delegates learn to prepare key messages, stay on message under pressure and respond to difficult questions without losing composure.

What you will be able to do

Prepare clear key messages ahead of any media interview.
Bridge from difficult questions back to your key messages.
Respond calmly and credibly under pressure.
Adapt delivery for print, radio, television and online formats.
Avoid common traps that create damaging headlines.
Practise interviews and refine responses through feedback.

Course outline

01The Role of the Spokesperson
02Preparing Key Messages
03Bridging and Staying on Message
04Handling Difficult Questions
05Adapting Across Media Formats
06Avoiding Common Interview Traps
07Practice Interviews and Feedback

Who should attend

This course is designed for executives, communications officers and designated spokespeople who represent their organisation to journalists and the public.

Dates, venues and fees

Dates	Venue	Days	Fee
17 to 18 Aug 2026	Pretoria	2	R10,000
24 to 25 Aug 2026	Cape Town	2	R10,000
7 to 8 Sep 2026	Online	2	US$900
14 to 15 Sep 2026	Mozambique	2	US$1,100
21 to 22 Sep 2026	Cairo	2	US$1,100
28 to 29 Sep 2026	Accra	2	US$1,100
5 to 6 Oct 2026	Lusaka	2	US$1,100
12 to 13 Oct 2026	Kigali	2	US$1,100
19 to 20 Oct 2026	Nairobi	2	US$1,100
26 to 27 Oct 2026	Durban	2	R10,000
2 to 3 Nov 2026	Johannesburg	2	R10,000
16 to 17 Nov 2026	Mauritius	2	US$1,100
23 to 24 Nov 2026	Dubai	2	US$1,100
30 Nov to 1 Dec 2026	Lagos	2	US$1,100
7 to 8 Dec 2026	Harare	2	US$1,100
14 to 15 Dec 2026	Kampala	2	US$1,100
21 to 22 Dec 2026	Dar es Salaam	2	US$1,100

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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Training a whole team?

We can run Media Interview and Spokesperson Skills privately for your team, on your dates and built around your own systems. Group delivery is usually more cost effective from about six delegates.

Run this in-house