Legal Aspects of Marketing, Advertising and Promotions

Marketing teams create legal exposure every time they make a claim, run a competition or use someone else's content. This course helps marketers and legal reviewers keep campaigns compliant with consumer protection, advertising standards and promotional competition rules across African markets. Delegates learn to vet claims, structure promotions lawfully and manage influencer, data and intellectual property risk.

What you will be able to do

Apply consumer protection rules to advertising claims and pricing.
Substantiate performance, comparative and green claims.
Structure promotional competitions to meet legal requirements.
Manage influencer, endorsement and disclosure obligations.
Clear intellectual property and content usage rights.
Handle regulator and advertising complaint processes.

Course outline

01Consumer Protection and Advertising Claims
02Substantiating Claims and Avoiding Misleading Ads
03Promotional Competitions and Prize Rules
04Influencer, Endorsement and Disclosure Rules
05Intellectual Property and Content Clearance
06Data, Privacy and Direct Marketing
07Handling Complaints and Regulator Action

Who should attend

This programme is aimed at marketing managers, brand and campaign staff, legal reviewers and agency professionals responsible for advertising and promotions.

Dates, venues and fees

Dates	Venue	Days	Fee
17 to 18 Aug 2026	Online	2	US$900
24 to 25 Aug 2026	Mozambique	2	US$1,100
31 Aug to 1 Sep 2026	Cairo	2	US$1,100
7 to 8 Sep 2026	Accra	2	US$1,100
14 to 15 Sep 2026	Lusaka	2	US$1,100
21 to 22 Sep 2026	Kigali	2	US$1,100
28 to 29 Sep 2026	Nairobi	2	US$1,100
5 to 6 Oct 2026	Durban	2	R10,000
12 to 13 Oct 2026	Johannesburg	2	R10,000
26 to 27 Oct 2026	Mauritius	2	US$1,100
2 to 3 Nov 2026	Dubai	2	US$1,100
9 to 10 Nov 2026	Lagos	2	US$1,100
16 to 17 Nov 2026	Harare	2	US$1,100
23 to 24 Nov 2026	Kampala	2	US$1,100
30 Nov to 1 Dec 2026	Dar es Salaam	2	US$1,100
7 to 8 Dec 2026	Pretoria	2	R10,000
14 to 15 Dec 2026	Cape Town	2	R10,000

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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Training a whole team?

We can run Legal Aspects of Marketing, Advertising and Promotions privately for your team, on your dates and built around your own systems. Group delivery is usually more cost effective from about six delegates.

Run this in-house