Internal Communication Strategy for Corporate Teams
Poorly planned internal communication leaves South African employees confused about strategy, change and priorities, fuelling rumour and disengagement. This course teaches delegates to plan an internal communication strategy, choose appropriate channels and messages for different audiences, and write consistent internal content that keeps staff informed during normal operations and periods of organisational change.
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Develop an internal communication plan aligned to organisational strategy and change initiatives.
Select appropriate channels for different messages, audiences and levels of urgency.
Write internal announcements, newsletters and change updates in a consistent organisational voice.
Sequence communication during periods of restructuring, merger or leadership change.
Measure whether internal messages have been read, understood and acted upon by staff.
Coordinate internal messaging with line managers so information reaches employees consistently.
Course outline
01Purpose of an Internal Communication Plan
02Mapping Audiences and Channels
03Writing Announcements and Newsletters
04Communicating During Organisational Change
05Consistent Voice Across Channels
06Equipping Line Managers to Cascade Messages
07Measuring Reach and Understanding
08Handling Rumour and Misinformation
Who should attend
This course is intended for internal communication officers, human resources practitioners, change managers and executive assistants responsible for staff facing communication.
Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.
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