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Green Marketing and Anti-Greenwashing Compliance

African consumers and regulators are becoming quick to challenge vague or exaggerated environmental claims, and greenwashing now carries real reputational and legal risk. This course helps marketing, sustainability and compliance teams make honest, substantiated green claims that build trust rather than invite backlash. Delegates learn to test claims against evidence and emerging disclosure expectations.

What you will be able to do

  • Define greenwashing and recognise its common forms in advertising and packaging.
  • Explain the reputational, legal and regulatory risks of unsubstantiated claims.
  • Apply principles for making clear, accurate and evidence based environmental claims.
  • Assess product and corporate claims against supporting data and life cycle thinking.
  • Align marketing messages with recognised labels, standards and disclosure norms.
  • Establish a review process to sign off green claims before they are published.

Course outline

  1. 01The Rise of Green Claims and Consumer Scrutiny
  2. 02Understanding Greenwashing and Its Risks
  3. 03Principles of Credible Environmental Claims
  4. 04Substantiating Claims with Evidence
  5. 05Labels, Standards and Certifications
  6. 06Building a Claims Review and Sign Off Process
  7. 07Case Studies and Practical Application

Who should attend

This course is aimed at marketing and brand professionals, sustainability managers, communications teams and compliance officers who approve environmental messaging.

Dates, venues and fees

DatesVenueDaysFeeCalendar
17 to 18 Aug 2026Mauritius2US$1,100
24 to 25 Aug 2026Dubai2US$1,100
31 Aug to 1 Sep 2026Lagos2US$1,100
7 to 8 Sep 2026Harare2US$1,100
14 to 15 Sep 2026Kampala2US$1,100
21 to 22 Sep 2026Dar es Salaam2US$1,100
28 to 29 Sep 2026Pretoria2R10,000
5 to 6 Oct 2026Cape Town2R10,000
19 to 20 Oct 2026Online2US$900
26 to 27 Oct 2026Mozambique2US$1,100
2 to 3 Nov 2026Cairo2US$1,100
9 to 10 Nov 2026Accra2US$1,100
16 to 17 Nov 2026Lusaka2US$1,100
23 to 24 Nov 2026Kigali2US$1,100
30 Nov to 1 Dec 2026Nairobi2US$1,100
7 to 8 Dec 2026Durban2R10,000
14 to 15 Dec 2026Johannesburg2R10,000

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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