Employer Branding and Employee Value Proposition Design

Compete for talent on more than salary by building a clear, credible reason for people to join and stay. Delegates learn to define an employee value proposition, shape an employer brand and carry it consistently across recruitment, social media and the everyday employee experience. Examples are drawn from African organisations competing for scarce skills against larger and international employers.

Ready to book? Secure your place on this programme.

What you will be able to do

Define an employee value proposition grounded in real employee experience.
Translate the value proposition into a consistent employer brand.
Align recruitment messaging and candidate experience with the brand.
Use social and digital channels to build employer reputation.
Involve current employees as authentic brand ambassadors.
Measure employer brand strength and candidate perception.

Course outline

01Why employer brand matters in a tight talent market
02Discovering the true employee value proposition
03Crafting the employer brand story
04Aligning recruitment and candidate experience
05Social media and digital employer branding
06Employee advocacy and ambassador programmes
07Measuring brand and candidate perception
08Building an employer brand action plan

Who should attend

HR and talent acquisition practitioners, recruitment managers, internal communication officers and HR business partners responsible for attracting and retaining talent.

Dates, venues and fees

Dates	Venue	Days	Fee	Register
28 to 29 Sep 2026	Pretoria	2	R10,000	Closed
29 to 30 Sep 2026	Windhoek	2	US$1,100	Closed
30 Sep to 1 Oct 2026	Gaborone	2	US$1,100	Closed
1 to 2 Oct 2026	Maseru	2	US$1,100	Closed
5 to 6 Oct 2026	Mbabane	2	US$1,100	Closed
6 to 7 Oct 2026	Lusaka	2	US$1,100	Closed
7 to 8 Oct 2026	Harare	2	US$1,100	Closed
8 to 9 Oct 2026	Lilongwe	2	US$1,100	Closed
12 to 13 Oct 2026	Blantyre	2	US$1,100	Closed
13 to 14 Oct 2026	Mozambique	2	US$1,100	Register
14 to 15 Oct 2026	Nairobi	2	US$1,100	Register
15 to 16 Oct 2026	Dar es Salaam	2	US$1,100	Register
19 to 20 Oct 2026	Kigali	2	US$1,100	Register
20 to 21 Oct 2026	Kampala	2	US$1,100	Register
21 to 22 Oct 2026	Accra	2	US$1,100	Register
22 to 23 Oct 2026	Lagos	2	US$1,100	Register
26 to 27 Oct 2026	Cairo	2	US$1,100	Register
27 to 28 Oct 2026	Mauritius	2	US$1,100	Register
28 to 29 Oct 2026	Dubai	2	US$1,100	Register
29 to 30 Oct 2026	Online	2	US$900	Register
10 to 11 Dec 2026	Johannesburg	2	R10,000	Register
14 to 15 Dec 2026	Cape Town	2	R10,000	Register
17 to 18 Dec 2026	Durban	2	R10,000	Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

Enquire about this course

Send your details and a consultant will confirm availability and fees.

Course

Full name*

Email address*

Phone number*

Organisation

Preferred session

Number of delegates

Anything else we should know

Keep me updated about relevant BMC Training courses and dates. You can unsubscribe at any time.

We use your details only to respond to this enquiry. See how we handle personal information under POPIA in our privacy notice.

Request the brochure

We will email the full outline for this course.

Training a whole team?

We can run Employer Branding and Employee Value Proposition Design privately for your team, on your dates and built around your own systems. Group delivery is usually more cost effective from about six delegates.

Run this in-house