Employer Branding and Employee Value Proposition Design

Compete for talent on more than salary by building a clear, credible reason for people to join and stay. Delegates learn to define an employee value proposition, shape an employer brand and carry it consistently across recruitment, social media and the everyday employee experience. Examples are drawn from African organisations competing for scarce skills against larger and international employers.

What you will be able to do

Define an employee value proposition grounded in real employee experience.
Translate the value proposition into a consistent employer brand.
Align recruitment messaging and candidate experience with the brand.
Use social and digital channels to build employer reputation.
Involve current employees as authentic brand ambassadors.
Measure employer brand strength and candidate perception.

Course outline

01Why employer brand matters in a tight talent market
02Discovering the true employee value proposition
03Crafting the employer brand story
04Aligning recruitment and candidate experience
05Social media and digital employer branding
06Employee advocacy and ambassador programmes
07Measuring brand and candidate perception
08Building an employer brand action plan

Who should attend

HR and talent acquisition practitioners, recruitment managers, internal communication officers and HR business partners responsible for attracting and retaining talent.

Dates, venues and fees

Dates	Venue	Days	Fee
17 to 18 Aug 2026	Online	2	US$900
24 to 25 Aug 2026	Mozambique	2	US$1,100
31 Aug to 1 Sep 2026	Cairo	2	US$1,100
7 to 8 Sep 2026	Accra	2	US$1,100
14 to 15 Sep 2026	Lusaka	2	US$1,100
21 to 22 Sep 2026	Kigali	2	US$1,100
28 to 29 Sep 2026	Nairobi	2	US$1,100
5 to 6 Oct 2026	Durban	2	R10,000
12 to 13 Oct 2026	Johannesburg	2	R10,000
26 to 27 Oct 2026	Mauritius	2	US$1,100
2 to 3 Nov 2026	Dubai	2	US$1,100
9 to 10 Nov 2026	Lagos	2	US$1,100
16 to 17 Nov 2026	Harare	2	US$1,100
23 to 24 Nov 2026	Kampala	2	US$1,100
30 Nov to 1 Dec 2026	Dar es Salaam	2	US$1,100
7 to 8 Dec 2026	Pretoria	2	R10,000
14 to 15 Dec 2026	Cape Town	2	R10,000

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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Training a whole team?

We can run Employer Branding and Employee Value Proposition Design privately for your team, on your dates and built around your own systems. Group delivery is usually more cost effective from about six delegates.

Run this in-house