Corporate Blogging and Professional Writing for LinkedIn

Professionals and organisations across Africa are building reputation and reaching clients through blogs and LinkedIn, yet most posts are ignored because they read like brochures. Writing that earns attention on these channels follows different rules from formal business documents. This course teaches delegates to write engaging, credible posts and articles that grow influence and support business goals.

What you will be able to do

Identify topics that interest a professional online audience.
Write posts and articles with strong hooks and a clear point of view.
Adapt tone and length for LinkedIn and corporate blog formats.
Build a personal or organisational voice that stays consistent.
Encourage comments, shares and meaningful engagement.
Plan a simple content calendar that is realistic to sustain.

Course outline

01How Professional Audiences Read Online
02Finding Topics Worth Writing About
03Writing Hooks and Openings That Stop the Scroll
04Structuring a Post and a Long Form Article
05Developing a Consistent Voice
06Driving Engagement Without Gimmicks
07Planning a Sustainable Content Calendar
08Writing Clinic and Peer Review

Who should attend

This course suits professionals, executives, marketers and communications staff who want to write effectively for LinkedIn and corporate blogs.

Dates, venues and fees

Dates	Venue	Days	Fee
17 to 18 Aug 2026	Pretoria	2	R10,000
24 to 25 Aug 2026	Cape Town	2	R10,000
7 to 8 Sep 2026	Online	2	US$900
14 to 15 Sep 2026	Mozambique	2	US$1,100
21 to 22 Sep 2026	Cairo	2	US$1,100
28 to 29 Sep 2026	Accra	2	US$1,100
5 to 6 Oct 2026	Lusaka	2	US$1,100
12 to 13 Oct 2026	Kigali	2	US$1,100
19 to 20 Oct 2026	Nairobi	2	US$1,100
26 to 27 Oct 2026	Durban	2	R10,000
2 to 3 Nov 2026	Johannesburg	2	R10,000
16 to 17 Nov 2026	Mauritius	2	US$1,100
23 to 24 Nov 2026	Dubai	2	US$1,100
30 Nov to 1 Dec 2026	Lagos	2	US$1,100
7 to 8 Dec 2026	Harare	2	US$1,100
14 to 15 Dec 2026	Kampala	2	US$1,100
21 to 22 Dec 2026	Dar es Salaam	2	US$1,100

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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Training a whole team?

We can run Corporate Blogging and Professional Writing for LinkedIn privately for your team, on your dates and built around your own systems. Group delivery is usually more cost effective from about six delegates.

Run this in-house