Content Writing and Copy Editing for Websites and Intranets
Websites and staff intranets are often filled with wordy, outdated text that readers skim and abandon. This course teaches African communicators and content owners to plan, write and edit clear web content that people actually read and act on. Delegates learn how readers behave online, how to write scannable pages, and how to keep tone, structure and search visibility consistent across a corporate site or intranet.
Ready to book? Secure your place on this programme.
Plan web pages around what readers need to find and do.
Write scannable content using headings, short paragraphs and lists.
Edit existing pages to cut clutter and sharpen the message.
Apply plain language and a consistent tone across a site.
Write clear links, buttons and calls to action that guide readers.
Improve findability with sensible headings, titles and keywords.
Course outline
01How People Read on Screens
02Planning Pages Around Reader Tasks
03Writing Scannable Web Content
04Plain Language and Consistent Tone
05Editing and Trimming Existing Pages
06Links, Buttons and Calls to Action
07Search Visibility Basics for Writers
08Content Review and Maintenance Routine
Who should attend
This course suits communications officers, marketing staff, intranet and content owners, and administrators responsible for keeping web and internal pages accurate and readable.
Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.
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