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Visual Merchandising and Store Layout Design

In competitive South African retail, the way a store looks and flows can lift or sink sales before a customer speaks to anyone. This programme equips retail and merchandising teams to plan a store layout that guides shoppers, build displays that sell, and maintain visual standards that reflect the brand across large stores and small township outlets alike.

What you will be able to do

  • Plan a store layout that guides customer flow toward high margin areas.
  • Design window and in store displays that stop shoppers and prompt purchase.
  • Apply colour, lighting and signage principles to create an appealing space.
  • Build displays for promotions, seasons and new product launches.
  • Set and audit visual merchandising standards across multiple outlets.
  • Measure the effect of display changes on sales of featured lines.

Course outline

  1. 01Retail psychology and shopper behaviour
  2. 02Store layout and customer flow
  3. 03Window and focal point displays
  4. 04Colour, lighting and signage
  5. 05Seasonal and promotional displays
  6. 06Maintaining standards across outlets
  7. 07Measuring display performance

Who should attend

Visual merchandisers, store managers, retail supervisors and brand teams responsible for how products are displayed and how a store looks and feels to customers.

Dates, venues and fees

DatesVenueDaysFeeCalendar
17 to 19 Aug 2026Lusaka3US$1,500
24 to 26 Aug 2026Kigali3US$1,500
31 Aug to 2 Sep 2026Nairobi3US$1,500
7 to 9 Sep 2026Durban3R13,000
14 to 16 Sep 2026Johannesburg3R13,000
28 to 30 Sep 2026Mauritius3US$1,500
5 to 7 Oct 2026Dubai3US$1,500
12 to 14 Oct 2026Lagos3US$1,500
19 to 21 Oct 2026Harare3US$1,500
26 to 28 Oct 2026Kampala3US$1,500
2 to 4 Nov 2026Dar es Salaam3US$1,500
9 to 11 Nov 2026Pretoria3R13,000
16 to 18 Nov 2026Cape Town3R13,000
30 Nov to 2 Dec 2026Online3US$900
7 to 9 Dec 2026Mozambique3US$1,500
14 to 16 Dec 2026Cairo3US$1,500
21 to 23 Dec 2026Accra3US$1,500

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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