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Digital Marketing and WhatsApp Led Customer Engagement

Most South African customers meet a brand on a phone, on a data budget, and increasingly inside a messaging app. Marketing teams work on planning campaigns, building messaging journeys and measuring results for that market, where a heavy landing page is the same as no landing page.

What you will be able to do

  • Build a digital marketing plan anchored to defined commercial objectives rather than channel activity.
  • Design content and landing experiences that load quickly and respect customer data costs.
  • Structure a messaging journey that moves an enquiry from first contact to confirmed sale.
  • Write conversational copy that performs in a short form, mobile reading context.
  • Apply consent, opt out and record keeping practices that meet POPIA obligations for direct marketing.
  • Interpret campaign data to decide what to stop, scale or test next.

Course outline

  1. 01Setting objectives and choosing the right channels
  2. 02Audience insight in a mobile first market
  3. 03Content planning for low data environments
  4. 04Messaging journeys and conversational commerce
  5. 05Consent, opt out and lawful direct marketing
  6. 06Paid promotion basics and budget control
  7. 07Measurement, attribution and reporting to management

Who should attend

Marketing coordinators, digital and social media managers, brand managers, small business owners and communications officers. It also suits sales and service staff who now handle customer conversations through messaging channels.

Dates, venues and fees

DatesVenueDaysFeeCalendar
17 to 19 Aug 2026Cape Town3R13,000
31 Aug to 2 Sep 2026Online3US$900
7 to 9 Sep 2026Mozambique3US$1,500
14 to 16 Sep 2026Cairo3US$1,500
21 to 23 Sep 2026Accra3US$1,500
28 to 30 Sep 2026Lusaka3US$1,500
5 to 7 Oct 2026Kigali3US$1,500
12 to 14 Oct 2026Nairobi3US$1,500
19 to 21 Oct 2026Durban3R13,000
26 to 28 Oct 2026Johannesburg3R13,000
9 to 11 Nov 2026Mauritius3US$1,500
16 to 18 Nov 2026Dubai3US$1,500
23 to 25 Nov 2026Lagos3US$1,500
30 Nov to 2 Dec 2026Harare3US$1,500
7 to 9 Dec 2026Kampala3US$1,500
14 to 16 Dec 2026Dar es Salaam3US$1,500
21 to 23 Dec 2026Pretoria3R13,000

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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