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Video and Short Form Content Marketing

Short video now dominates how African consumers discover brands, yet many marketing teams believe they need expensive equipment to compete. This programme teaches teams to plan, shoot and edit effective short form video using a smartphone, adapt content for platforms popular across the continent, and turn views into measurable business results.

What you will be able to do

  • Plan short video content that fits platform formats and audience habits.
  • Shoot professional looking video using only a smartphone and basic tools.
  • Write hooks and scripts that hold attention in the first few seconds.
  • Edit and caption video for silent viewing and low data conditions.
  • Adapt a single video for multiple platforms and audiences.
  • Measure video performance and link it to marketing goals.

Course outline

  1. 01The rise of short video in African markets
  2. 02Planning video content and formats
  3. 03Smartphone shooting techniques and lighting
  4. 04Writing hooks, scripts and calls to action
  5. 05Editing, captions and mobile friendly formats
  6. 06Adapting content across platforms
  7. 07Publishing schedules and trends
  8. 08Measuring reach, engagement and results

Who should attend

Marketing and social media staff, content creators and business owners who want to produce short form video that builds reach and drives enquiries.

Dates, venues and fees

DatesVenueDaysFeeCalendar
17 to 18 Aug 2026Johannesburg2R10,000
31 Aug to 1 Sep 2026Mauritius2US$1,100
7 to 8 Sep 2026Dubai2US$1,100
14 to 15 Sep 2026Lagos2US$1,100
21 to 22 Sep 2026Harare2US$1,100
28 to 29 Sep 2026Kampala2US$1,100
5 to 6 Oct 2026Dar es Salaam2US$1,100
12 to 13 Oct 2026Pretoria2R10,000
19 to 20 Oct 2026Cape Town2R10,000
2 to 3 Nov 2026Online2US$900
9 to 10 Nov 2026Mozambique2US$1,100
16 to 17 Nov 2026Cairo2US$1,100
23 to 24 Nov 2026Accra2US$1,100
30 Nov to 1 Dec 2026Lusaka2US$1,100
7 to 8 Dec 2026Kigali2US$1,100
14 to 15 Dec 2026Nairobi2US$1,100
21 to 22 Dec 2026Durban2R10,000

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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