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Strategic Communication Planning

This course helps communication professionals move from ad hoc messaging to a coordinated plan. Delegates learn to set objectives, choose channels and measure the impact of internal and external communication.

What you will be able to do

  • Set measurable communication objectives
  • Analyse audiences and their information needs
  • Craft core messages that stay consistent
  • Select the right channels for each audience
  • Coordinate internal and external communication
  • Evaluate communication outcomes

Course outline

  1. 01The role of communication in strategy
  2. 02Setting objectives and success measures
  3. 03Audience analysis and segmentation
  4. 04Developing core messages and narratives
  5. 05Channel selection and media mix
  6. 06Aligning internal and external communication
  7. 07Building a communication calendar
  8. 08Budgeting and resourcing
  9. 09Measuring reach, engagement and impact
  10. 10Turning a plan into a working document

Who should attend

Communication officers, corporate affairs staff, marketing teams and managers who plan and coordinate organisational messaging.

Dates, venues and fees

DatesVenueDaysFeeCalendar
17 to 19 Aug 2026Kampala3US$1,500
24 to 26 Aug 2026Dar es Salaam3US$1,500
31 Aug to 2 Sep 2026Pretoria3R13,000
7 to 9 Sep 2026Cape Town3R13,000
21 to 23 Sep 2026Online3US$900
28 to 30 Sep 2026Mozambique3US$1,500
5 to 7 Oct 2026Cairo3US$1,500
12 to 14 Oct 2026Accra3US$1,500
19 to 21 Oct 2026Lusaka3US$1,500
26 to 28 Oct 2026Kigali3US$1,500
2 to 4 Nov 2026Nairobi3US$1,500
9 to 11 Nov 2026Durban3R13,000
16 to 18 Nov 2026Johannesburg3R13,000
30 Nov to 2 Dec 2026Mauritius3US$1,500
7 to 9 Dec 2026Dubai3US$1,500
14 to 16 Dec 2026Lagos3US$1,500
21 to 23 Dec 2026Harare3US$1,500

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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