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Sponsorship Sales and Partnership Revenue

Sports, events, media and community organisations across Africa depend on sponsorship yet often approach brands with generic proposals that get ignored. This programme teaches teams to package assets into compelling sponsorship offers, target the right partners, present value in commercial terms, and manage sponsor relationships so that partnerships renew and grow.

What you will be able to do

  • Audit and package assets into sellable sponsorship inventory.
  • Build sponsorship tiers and packages that match partner objectives.
  • Identify and research brands whose goals fit the property.
  • Present sponsorship value in commercial and audience terms.
  • Negotiate sponsorship terms, rights and activation commitments.
  • Service and report to sponsors so partnerships renew and grow.

Course outline

  1. 01The sponsorship market and how brands buy
  2. 02Auditing and packaging sponsorable assets
  3. 03Building sponsorship tiers and pricing
  4. 04Targeting and researching potential partners
  5. 05Writing proposals that get read
  6. 06Presenting and negotiating sponsorship deals
  7. 07Activation and delivering on promises
  8. 08Reporting, renewal and growing partnerships

Who should attend

Sponsorship and partnership staff at events, sports bodies, media houses and non profit organisations, and brand managers who evaluate and buy sponsorships.

Dates, venues and fees

DatesVenueDaysFeeCalendar
24 to 25 Aug 2026Online2US$900
31 Aug to 1 Sep 2026Mozambique2US$1,100
7 to 8 Sep 2026Cairo2US$1,100
14 to 15 Sep 2026Accra2US$1,100
21 to 22 Sep 2026Lusaka2US$1,100
28 to 29 Sep 2026Kigali2US$1,100
5 to 6 Oct 2026Nairobi2US$1,100
12 to 13 Oct 2026Durban2R10,000
19 to 20 Oct 2026Johannesburg2R10,000
2 to 3 Nov 2026Mauritius2US$1,100
9 to 10 Nov 2026Dubai2US$1,100
16 to 17 Nov 2026Lagos2US$1,100
23 to 24 Nov 2026Harare2US$1,100
30 Nov to 1 Dec 2026Kampala2US$1,100
7 to 8 Dec 2026Dar es Salaam2US$1,100
14 to 15 Dec 2026Pretoria2R10,000
21 to 22 Dec 2026Cape Town2R10,000

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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