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Social Media Marketing for Growth

This practical course shows teams how to plan, create and manage social media content that builds audience and drives results. Delegates learn platform strategy, content planning and community engagement.

What you will be able to do

  • Set social media goals tied to business needs
  • Choose platforms that fit the audience
  • Plan a content calendar that stays consistent
  • Create posts that spark engagement
  • Manage comments and community interaction
  • Track performance and adjust the plan

Course outline

  1. 01Setting social media objectives
  2. 02Choosing the right platforms
  3. 03Understanding the audience and algorithms
  4. 04Content planning and calendars
  5. 05Writing captions and creating visuals
  6. 06Building and managing community
  7. 07Paid boosting basics
  8. 08Handling negative comments and crises
  9. 09Measuring reach, engagement and conversion
  10. 10Refining the strategy over time

Who should attend

Marketing staff, social media coordinators, small business owners and communication officers who manage brand presence online.

Dates, venues and fees

DatesVenueDaysFeeCalendar
17 to 19 Aug 2026Dubai3US$1,500
24 to 26 Aug 2026Lagos3US$1,500
31 Aug to 2 Sep 2026Harare3US$1,500
7 to 9 Sep 2026Kampala3US$1,500
14 to 16 Sep 2026Dar es Salaam3US$1,500
21 to 23 Sep 2026Pretoria3R13,000
28 to 30 Sep 2026Cape Town3R13,000
12 to 14 Oct 2026Online3US$900
19 to 21 Oct 2026Mozambique3US$1,500
26 to 28 Oct 2026Cairo3US$1,500
2 to 4 Nov 2026Accra3US$1,500
9 to 11 Nov 2026Lusaka3US$1,500
16 to 18 Nov 2026Kigali3US$1,500
23 to 25 Nov 2026Nairobi3US$1,500
30 Nov to 2 Dec 2026Durban3R13,000
7 to 9 Dec 2026Johannesburg3R13,000
21 to 23 Dec 2026Mauritius3US$1,500

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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