Social Media Marketing and Content Strategy

A steady stream of posts is not a content strategy, and most organisations cannot say which social media activity actually drives business results. This programme teaches marketing teams to plan content around business objectives, choose platforms that fit South African audience behaviour, manage community engagement and complaints in public, and report performance in terms management understands.

What you will be able to do

Align a content calendar to specific business and marketing objectives.
Select platforms and content formats that match South African audience habits.
Plan content pillars that balance brand, product and engagement content.
Manage public comments, complaints and reputational risk on social channels.
Set measurable social media targets beyond likes and follower counts.
Report social media performance using metrics that link to business results.

Course outline

01Content strategy versus posting activity
02Understanding South African platform behaviour
03Planning content pillars and calendars
04Formats for different platforms and goals
05Community management and public complaints
06Working with influencers and creators
07Metrics that matter beyond vanity numbers
08Reporting social performance to management

Who should attend

Social media managers, digital marketing coordinators, content creators and marketing managers responsible for a brand's presence on social platforms.

Dates, venues and fees

Dates	Venue	Days	Fee
17 to 19 Aug 2026	Cairo	3	US$1,500
24 to 26 Aug 2026	Accra	3	US$1,500
31 Aug to 2 Sep 2026	Lusaka	3	US$1,500
7 to 9 Sep 2026	Kigali	3	US$1,500
14 to 16 Sep 2026	Nairobi	3	US$1,500
21 to 23 Sep 2026	Durban	3	R13,000
28 to 30 Sep 2026	Johannesburg	3	R13,000
12 to 14 Oct 2026	Mauritius	3	US$1,500
19 to 21 Oct 2026	Dubai	3	US$1,500
26 to 28 Oct 2026	Lagos	3	US$1,500
2 to 4 Nov 2026	Harare	3	US$1,500
9 to 11 Nov 2026	Kampala	3	US$1,500
16 to 18 Nov 2026	Dar es Salaam	3	US$1,500
23 to 25 Nov 2026	Pretoria	3	R13,000
30 Nov to 2 Dec 2026	Cape Town	3	R13,000
14 to 16 Dec 2026	Online	3	US$900
21 to 23 Dec 2026	Mozambique	3	US$1,500

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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Training a whole team?

We can run Social Media Marketing and Content Strategy privately for your team, on your dates and built around your own systems. Group delivery is usually more cost effective from about six delegates.

Run this in-house