Skip to content

Selling to Government and Public Sector Buyers

Public sector buyers across Africa represent huge opportunity but buy in ways very different from private clients. This programme helps sales teams understand tender driven procurement, build relationships within compliance limits and position offers to win public contracts ethically. It covers reading bid documents, building win themes and managing long approval cycles.

What you will be able to do

  • Map how government and public entities make buying decisions.
  • Interpret tender documents, specifications and evaluation criteria.
  • Build relationships and influence within ethical and compliance limits.
  • Position offers to score well against public sector criteria.
  • Develop win themes and compliant, competitive bids.
  • Manage long approval cycles and post award relationships.

Course outline

  1. 01How the public sector buys
  2. 02The tender and procurement cycle
  3. 03Reading bids and evaluation criteria
  4. 04Ethical relationship building and compliance
  5. 05Positioning and win themes
  6. 06Pricing for public sector tenders
  7. 07Managing long approval cycles
  8. 08Delivery and account growth after award

Who should attend

Business development managers, key account managers, bid teams and commercial staff pursuing government, parastatal and public sector clients.

Dates, venues and fees

DatesVenueDaysFeeCalendar
17 to 19 Aug 2026Pretoria3R13,000
24 to 26 Aug 2026Cape Town3R13,000
7 to 9 Sep 2026Online3US$900
14 to 16 Sep 2026Mozambique3US$1,500
21 to 23 Sep 2026Cairo3US$1,500
28 to 30 Sep 2026Accra3US$1,500
5 to 7 Oct 2026Lusaka3US$1,500
12 to 14 Oct 2026Kigali3US$1,500
19 to 21 Oct 2026Nairobi3US$1,500
26 to 28 Oct 2026Durban3R13,000
2 to 4 Nov 2026Johannesburg3R13,000
16 to 18 Nov 2026Mauritius3US$1,500
23 to 25 Nov 2026Dubai3US$1,500
30 Nov to 2 Dec 2026Lagos3US$1,500
7 to 9 Dec 2026Harare3US$1,500
14 to 16 Dec 2026Kampala3US$1,500
21 to 23 Dec 2026Dar es Salaam3US$1,500

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

Related courses in Sales, Marketing and Customer Service

Sales, Marketing and Customer Service

Consultative Selling and Key Account Growth

Move your sales team beyond product pitching into structured, needs led conversations that uncover real business problems. This programme...

Next session
31 Aug to 4 Sep 2026
Venue
Nairobi
5 day programme
FromUS$900
Sales, Marketing and Customer Service

Customer Experience and Service Recovery Excellence

Customers judge an organisation most harshly at the moment something goes wrong. Teams learn to design service journeys that hold up under...

Next session
31 Aug to 4 Sep 2026
Venue
Accra
5 day programme
FromUS$900
Sales, Marketing and Customer ServiceNew

Digital Marketing and WhatsApp Led Customer Engagement

Most South African customers meet a brand on a phone, on a data budget, and increasingly inside a messaging app. Marketing teams work on...

Next session
31 Aug to 2 Sep 2026
Venue
Online
3 day programme
FromUS$900
See all Sales, Marketing and Customer Service courses