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Sales Territory Design and Quota Planning

Poorly designed territories and unrealistic quotas quietly drain sales performance and demoralise good representatives. This programme gives sales leaders a structured method for dividing markets into fair, balanced territories and setting quotas that are both stretching and achievable. It uses market potential, workload and travel realities that matter across widely spread African markets.

What you will be able to do

  • Assess market potential and workload across a sales area.
  • Design balanced territories that are fair and cost effective to cover.
  • Allocate accounts and prospects between representatives.
  • Set quotas grounded in potential rather than last year plus a percentage.
  • Model the effect of territory and quota changes before implementing them.
  • Communicate territory and quota changes to a sales team constructively.

Course outline

  1. 01Principles of territory and quota design
  2. 02Assessing market potential and workload
  3. 03Balancing territories fairly
  4. 04Allocating accounts and prospects
  5. 05Setting quotas that motivate
  6. 06Modelling changes before rollout
  7. 07Communicating changes to the team
  8. 08Reviewing and adjusting over time

Who should attend

Sales managers, regional and national sales leaders, sales operations staff and business owners responsible for structuring sales coverage and targets.

Dates, venues and fees

DatesVenueDaysFeeCalendar
17 to 21 Aug 2026Cape Town5R18,000
31 Aug to 4 Sep 2026Online5US$900
7 to 11 Sep 2026Mozambique5US$1,800
14 to 18 Sep 2026Cairo5US$1,800
21 to 25 Sep 2026Accra5US$1,800
28 Sep to 2 Oct 2026Lusaka5US$1,800
5 to 9 Oct 2026Kigali5US$1,800
12 to 16 Oct 2026Nairobi5US$1,800
19 to 23 Oct 2026Durban5R18,000
26 to 30 Oct 2026Johannesburg5R18,000
9 to 13 Nov 2026Mauritius5US$1,800
16 to 20 Nov 2026Dubai5US$1,800
23 to 27 Nov 2026Lagos5US$1,800
30 Nov to 4 Dec 2026Harare5US$1,800
7 to 11 Dec 2026Kampala5US$1,800
14 to 18 Dec 2026Dar es Salaam5US$1,800
21 to 25 Dec 2026Pretoria5R18,000

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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