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Sales Presentation and Product Demonstration Skills

A strong product can still lose the deal to a weak presentation. This programme helps sales professionals build and deliver presentations and live demonstrations that connect features to the buyer's real needs and move the decision forward. Participants rehearse on their own products and receive structured feedback suited to boardroom, site and virtual selling situations common in African B2B markets.

What you will be able to do

  • Structure a persuasive sales presentation around buyer priorities.
  • Translate product features into clear customer benefits.
  • Run live and virtual product demonstrations with confidence.
  • Use visuals and proof points that build credibility.
  • Read the room and adjust pace, tone and detail.
  • Close a presentation with a clear next step.

Course outline

  1. 01Presentation planning and audience analysis
  2. 02Structuring a persuasive sales story
  3. 03Feature to benefit translation
  4. 04Delivering live product demonstrations
  5. 05Presenting in virtual and hybrid settings
  6. 06Using visuals, data and proof points
  7. 07Handling questions during the pitch
  8. 08Closing with a clear next step

Who should attend

Sales representatives, account managers, technical sales staff and business development professionals who present or demonstrate to clients.

Dates, venues and fees

DatesVenueDaysFeeCalendar
17 to 18 Aug 2026Dar es Salaam2US$1,100
24 to 25 Aug 2026Pretoria2R10,000
31 Aug to 1 Sep 2026Cape Town2R10,000
14 to 15 Sep 2026Online2US$900
21 to 22 Sep 2026Mozambique2US$1,100
28 to 29 Sep 2026Cairo2US$1,100
5 to 6 Oct 2026Accra2US$1,100
12 to 13 Oct 2026Lusaka2US$1,100
19 to 20 Oct 2026Kigali2US$1,100
26 to 27 Oct 2026Nairobi2US$1,100
2 to 3 Nov 2026Durban2R10,000
9 to 10 Nov 2026Johannesburg2R10,000
23 to 24 Nov 2026Mauritius2US$1,100
30 Nov to 1 Dec 2026Dubai2US$1,100
7 to 8 Dec 2026Lagos2US$1,100
14 to 15 Dec 2026Harare2US$1,100
21 to 22 Dec 2026Kampala2US$1,100

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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