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Sales Enablement and Coaching for Sales Managers

Many sales managers are promoted for personal selling ability but never learn how to make an entire team perform. This programme equips managers to onboard and equip representatives, run effective coaching conversations, use call and deal reviews to build skill, and provide the tools and content that help every seller reach quota in African markets.

What you will be able to do

  • Distinguish managing a sales team from personal selling.
  • Onboard new representatives so they reach productivity faster.
  • Provide the content, tools and playbooks sellers need to win.
  • Run coaching conversations that change seller behaviour.
  • Use call and deal reviews to build practical skills.
  • Track team performance and coach to the numbers.

Course outline

  1. 01From top seller to team builder
  2. 02Onboarding and ramping new representatives
  3. 03Sales playbooks, content and tools
  4. 04The coaching conversation model
  5. 05Call and deal review techniques
  6. 06Field accompaniment and feedback
  7. 07Coaching to performance metrics
  8. 08Building a continuous learning culture

Who should attend

Sales managers, team leaders and senior sales professionals responsible for developing representatives and lifting the performance of a sales team.

Dates, venues and fees

DatesVenueDaysFeeCalendar
17 to 19 Aug 2026Pretoria3R13,000
24 to 26 Aug 2026Cape Town3R13,000
7 to 9 Sep 2026Online3US$900
14 to 16 Sep 2026Mozambique3US$1,500
21 to 23 Sep 2026Cairo3US$1,500
28 to 30 Sep 2026Accra3US$1,500
5 to 7 Oct 2026Lusaka3US$1,500
12 to 14 Oct 2026Kigali3US$1,500
19 to 21 Oct 2026Nairobi3US$1,500
26 to 28 Oct 2026Durban3R13,000
2 to 4 Nov 2026Johannesburg3R13,000
16 to 18 Nov 2026Mauritius3US$1,500
23 to 25 Nov 2026Dubai3US$1,500
30 Nov to 2 Dec 2026Lagos3US$1,500
7 to 9 Dec 2026Harare3US$1,500
14 to 16 Dec 2026Kampala3US$1,500
21 to 23 Dec 2026Dar es Salaam3US$1,500

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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