Reaching the millions of small traders, spaza shops and informal outlets across Africa demands a deliberate route to market design, not just a sales team. This programme helps commercial managers choose the right mix of direct, wholesale and distributor channels, set coverage targets and structure incentives that keep products on shelves. Case work draws on fast moving consumer goods realities in urban and rural markets.
Commercial managers, sales directors, distribution managers and brand teams in consumer goods, beverages and fast moving categories.
| Dates | Venue | Days | Fee | Calendar |
|---|---|---|---|---|
| 17 to 19 Aug 2026 | Kigali | 3 | US$1,500 | |
| 24 to 26 Aug 2026 | Nairobi | 3 | US$1,500 | |
| 31 Aug to 2 Sep 2026 | Durban | 3 | R13,000 | |
| 7 to 9 Sep 2026 | Johannesburg | 3 | R13,000 | |
| 21 to 23 Sep 2026 | Mauritius | 3 | US$1,500 | |
| 28 to 30 Sep 2026 | Dubai | 3 | US$1,500 | |
| 5 to 7 Oct 2026 | Lagos | 3 | US$1,500 | |
| 12 to 14 Oct 2026 | Harare | 3 | US$1,500 | |
| 19 to 21 Oct 2026 | Kampala | 3 | US$1,500 | |
| 26 to 28 Oct 2026 | Dar es Salaam | 3 | US$1,500 | |
| 2 to 4 Nov 2026 | Pretoria | 3 | R13,000 | |
| 9 to 11 Nov 2026 | Cape Town | 3 | R13,000 | |
| 23 to 25 Nov 2026 | Online | 3 | US$900 | |
| 30 Nov to 2 Dec 2026 | Mozambique | 3 | US$1,500 | |
| 7 to 9 Dec 2026 | Cairo | 3 | US$1,500 | |
| 14 to 16 Dec 2026 | Accra | 3 | US$1,500 | |
| 21 to 23 Dec 2026 | Lusaka | 3 | US$1,500 |
Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.
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