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Retail Store Operations and Customer Flow Management

A well run store turns foot traffic into sales through smooth operations, good staffing and a layout that guides customers naturally. This programme helps store and floor managers run the daily operation so that customers move easily, queues are controlled and staff are in the right place at the right time. It is grounded in the busy, high volume retail environments common in African towns and cities.

What you will be able to do

  • Manage the daily rhythm of opening, trading and closing a store.
  • Design customer flow and layout that guides shoppers and reduces friction.
  • Schedule staff to match traffic patterns through the day and week.
  • Control queues and service points during peak periods.
  • Balance stock availability, shrinkage control and shelf presentation.
  • Use simple store metrics to improve conversion and basket size.

Course outline

  1. 01The daily rhythm of store operations
  2. 02Store layout and customer flow
  3. 03Staff scheduling against traffic patterns
  4. 04Managing queues and service points
  5. 05Stock availability and shelf presentation
  6. 06Shrinkage and loss awareness on the floor
  7. 07Serving customers during peak periods
  8. 08Store metrics, conversion and basket size

Who should attend

Store managers, floor and department supervisors, branch managers and retail team leaders responsible for the daily running of a shop floor.

Dates, venues and fees

DatesVenueDaysFeeCalendar
17 to 18 Aug 2026Kampala2US$1,100
24 to 25 Aug 2026Dar es Salaam2US$1,100
31 Aug to 1 Sep 2026Pretoria2R10,000
7 to 8 Sep 2026Cape Town2R10,000
21 to 22 Sep 2026Online2US$900
28 to 29 Sep 2026Mozambique2US$1,100
5 to 6 Oct 2026Cairo2US$1,100
12 to 13 Oct 2026Accra2US$1,100
19 to 20 Oct 2026Lusaka2US$1,100
26 to 27 Oct 2026Kigali2US$1,100
2 to 3 Nov 2026Nairobi2US$1,100
9 to 10 Nov 2026Durban2R10,000
16 to 17 Nov 2026Johannesburg2R10,000
30 Nov to 1 Dec 2026Mauritius2US$1,100
7 to 8 Dec 2026Dubai2US$1,100
14 to 15 Dec 2026Lagos2US$1,100
21 to 22 Dec 2026Harare2US$1,100

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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