Retail Promotions and In Store Activation Planning

Promotions and in store activations can lift sales fast, but many are run on instinct and lose money. This programme helps marketing and trade teams plan promotions that hit clear objectives, calculate whether they will pay back and execute activations that shoppers actually notice. Examples reflect African supermarket, forecourt and township retail environments.

What you will be able to do

Set clear objectives for each promotion and activation.
Choose promotion mechanics suited to the shopper and category.
Calculate promotion cost, uplift and expected payback.
Plan in store activation logistics and staffing.
Coordinate suppliers, retailers and field teams for execution.
Evaluate promotion results and capture lessons for next time.

Course outline

01The role of promotions in the marketing mix
02Setting promotion objectives
03Promotion mechanics and shopper behaviour
04Costing, uplift and payback analysis
05Planning in store activations
06Execution logistics and staffing
07Coordinating suppliers and retailers
08Post promotion evaluation

Who should attend

Trade marketers, brand and channel marketers, retail managers and field marketing teams planning promotions and activations.

Dates, venues and fees

Dates	Venue	Days	Fee
17 to 18 Aug 2026	Mauritius	2	US$1,100
24 to 25 Aug 2026	Dubai	2	US$1,100
31 Aug to 1 Sep 2026	Lagos	2	US$1,100
7 to 8 Sep 2026	Harare	2	US$1,100
14 to 15 Sep 2026	Kampala	2	US$1,100
21 to 22 Sep 2026	Dar es Salaam	2	US$1,100
28 to 29 Sep 2026	Pretoria	2	R10,000
5 to 6 Oct 2026	Cape Town	2	R10,000
19 to 20 Oct 2026	Online	2	US$900
26 to 27 Oct 2026	Mozambique	2	US$1,100
2 to 3 Nov 2026	Cairo	2	US$1,100
9 to 10 Nov 2026	Accra	2	US$1,100
16 to 17 Nov 2026	Lusaka	2	US$1,100
23 to 24 Nov 2026	Kigali	2	US$1,100
30 Nov to 1 Dec 2026	Nairobi	2	US$1,100
7 to 8 Dec 2026	Durban	2	R10,000
14 to 15 Dec 2026	Johannesburg	2	R10,000

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

Enquire about this course

Send your details and a consultant will confirm availability and fees.

Course

Full name*

Email address*

Phone number*

Organisation

Preferred session

Number of delegates

Anything else we should know

Keep me updated about relevant BMC Training courses and dates. You can unsubscribe at any time.

We use your details only to respond to this enquiry. See how we handle personal information under POPIA in our privacy notice.

Request the brochure

We will email the full outline for this course.

Training a whole team?

We can run Retail Promotions and In Store Activation Planning privately for your team, on your dates and built around your own systems. Group delivery is usually more cost effective from about six delegates.

Run this in-house