New products fail in South African markets more often from poor launch planning than from a flawed idea. This programme walks product managers and marketers through defining a product's value proposition, building a business case, coordinating sales, marketing and operations for launch day, and tracking early adoption signals to decide whether to scale, adjust or withdraw.
Product managers, brand managers, marketing managers and business development managers responsible for bringing new products or services to market.
| Dates | Venue | Days | Fee | Calendar |
|---|---|---|---|---|
| 17 to 19 Aug 2026 | Dar es Salaam | 3 | US$1,500 | |
| 24 to 26 Aug 2026 | Pretoria | 3 | R13,000 | |
| 31 Aug to 2 Sep 2026 | Cape Town | 3 | R13,000 | |
| 14 to 16 Sep 2026 | Online | 3 | US$900 | |
| 21 to 23 Sep 2026 | Mozambique | 3 | US$1,500 | |
| 28 to 30 Sep 2026 | Cairo | 3 | US$1,500 | |
| 5 to 7 Oct 2026 | Accra | 3 | US$1,500 | |
| 12 to 14 Oct 2026 | Lusaka | 3 | US$1,500 | |
| 19 to 21 Oct 2026 | Kigali | 3 | US$1,500 | |
| 26 to 28 Oct 2026 | Nairobi | 3 | US$1,500 | |
| 2 to 4 Nov 2026 | Durban | 3 | R13,000 | |
| 9 to 11 Nov 2026 | Johannesburg | 3 | R13,000 | |
| 23 to 25 Nov 2026 | Mauritius | 3 | US$1,500 | |
| 30 Nov to 2 Dec 2026 | Dubai | 3 | US$1,500 | |
| 7 to 9 Dec 2026 | Lagos | 3 | US$1,500 | |
| 14 to 16 Dec 2026 | Harare | 3 | US$1,500 | |
| 21 to 23 Dec 2026 | Kampala | 3 | US$1,500 |
Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.
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