Skip to content

Pricing Strategy and Revenue Management

Pricing decisions are often made on cost plus habit or competitor mimicry rather than what customers will actually pay. This programme gives commercial and marketing professionals practical tools for value based pricing, discount governance and price increase communication, tested against the realities of inflation, currency volatility and price sensitive customers across South African markets.

What you will be able to do

  • Compare cost plus, competitor based and value based pricing approaches.
  • Estimate customer willingness to pay using practical, low cost methods.
  • Design a discount governance framework that stops uncontrolled margin erosion.
  • Plan and communicate a price increase without triggering unnecessary customer loss.
  • Adjust pricing strategy to respond to currency volatility and input cost inflation.
  • Segment pricing across customer groups without breaching fair trading obligations.

Course outline

  1. 01Pricing approaches and their limits
  2. 02Estimating customer willingness to pay
  3. 03Value based pricing in practice
  4. 04Building a discount governance framework
  5. 05Planning and communicating price increases
  6. 06Pricing under currency and cost volatility
  7. 07Segmented pricing and fair trading limits
  8. 08Defending price in customer conversations

Who should attend

Commercial managers, pricing analysts, product managers and sales managers responsible for setting or defending prices in competitive South African markets.

Dates, venues and fees

DatesVenueDaysFeeCalendar
17 to 18 Aug 2026Johannesburg2R10,000
31 Aug to 1 Sep 2026Mauritius2US$1,100
7 to 8 Sep 2026Dubai2US$1,100
14 to 15 Sep 2026Lagos2US$1,100
21 to 22 Sep 2026Harare2US$1,100
28 to 29 Sep 2026Kampala2US$1,100
5 to 6 Oct 2026Dar es Salaam2US$1,100
12 to 13 Oct 2026Pretoria2R10,000
19 to 20 Oct 2026Cape Town2R10,000
2 to 3 Nov 2026Online2US$900
9 to 10 Nov 2026Mozambique2US$1,100
16 to 17 Nov 2026Cairo2US$1,100
23 to 24 Nov 2026Accra2US$1,100
30 Nov to 1 Dec 2026Lusaka2US$1,100
7 to 8 Dec 2026Kigali2US$1,100
14 to 15 Dec 2026Nairobi2US$1,100
21 to 22 Dec 2026Durban2R10,000

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

Related courses in Sales, Marketing and Customer Service

Sales, Marketing and Customer Service

Consultative Selling and Key Account Growth

Move your sales team beyond product pitching into structured, needs led conversations that uncover real business problems. This programme...

Next session
31 Aug to 4 Sep 2026
Venue
Nairobi
5 day programme
FromUS$900
Sales, Marketing and Customer Service

Customer Experience and Service Recovery Excellence

Customers judge an organisation most harshly at the moment something goes wrong. Teams learn to design service journeys that hold up under...

Next session
31 Aug to 4 Sep 2026
Venue
Accra
5 day programme
FromUS$900
Sales, Marketing and Customer ServiceNew

Digital Marketing and WhatsApp Led Customer Engagement

Most South African customers meet a brand on a phone, on a data budget, and increasingly inside a messaging app. Marketing teams work on...

Next session
31 Aug to 2 Sep 2026
Venue
Online
3 day programme
FromUS$900
See all Sales, Marketing and Customer Service courses