Skip to content

Podcast and Audio Marketing for African Brands

Audio is a natural fit for African audiences who commute, multitask and value storytelling and radio. This programme helps brands use podcasts, audio series and voice content to build awareness and trust with listeners. Participants learn to plan, produce and promote branded audio on a modest budget, and to measure whether it is contributing to marketing goals.

What you will be able to do

  • Assess whether audio and podcasting fit a brand's audience and objectives.
  • Plan a podcast concept, format and content calendar.
  • Produce clear, professional audio using accessible and affordable tools.
  • Distribute audio across podcast platforms, social media and messaging channels.
  • Integrate host reads, sponsorships and calls to action without eroding trust.
  • Measure downloads, listens and engagement against marketing goals.

Course outline

  1. 01Why audio works for African audiences
  2. 02Choosing a podcast concept and format
  3. 03Planning episodes and a content calendar
  4. 04Recording and editing on a budget
  5. 05Distribution across platforms and channels
  6. 06Monetisation, sponsorship and brand integration
  7. 07Promoting audio content to grow listeners
  8. 08Measuring audio marketing performance

Who should attend

Content marketers, brand and communications staff, and business owners exploring audio and podcasting as a channel to reach and engage their audience.

Dates, venues and fees

DatesVenueDaysFeeCalendar
17 to 18 Aug 2026Nairobi2US$1,100
24 to 25 Aug 2026Durban2R10,000
31 Aug to 1 Sep 2026Johannesburg2R10,000
14 to 15 Sep 2026Mauritius2US$1,100
21 to 22 Sep 2026Dubai2US$1,100
28 to 29 Sep 2026Lagos2US$1,100
5 to 6 Oct 2026Harare2US$1,100
12 to 13 Oct 2026Kampala2US$1,100
19 to 20 Oct 2026Dar es Salaam2US$1,100
26 to 27 Oct 2026Pretoria2R10,000
2 to 3 Nov 2026Cape Town2R10,000
16 to 17 Nov 2026Online2US$900
23 to 24 Nov 2026Mozambique2US$1,100
30 Nov to 1 Dec 2026Cairo2US$1,100
7 to 8 Dec 2026Accra2US$1,100
14 to 15 Dec 2026Lusaka2US$1,100
21 to 22 Dec 2026Kigali2US$1,100

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

Related courses in Sales, Marketing and Customer Service

Sales, Marketing and Customer Service

Consultative Selling and Key Account Growth

Move your sales team beyond product pitching into structured, needs led conversations that uncover real business problems. This programme...

Next session
31 Aug to 4 Sep 2026
Venue
Nairobi
5 day programme
FromUS$900
Sales, Marketing and Customer Service

Customer Experience and Service Recovery Excellence

Customers judge an organisation most harshly at the moment something goes wrong. Teams learn to design service journeys that hold up under...

Next session
31 Aug to 4 Sep 2026
Venue
Accra
5 day programme
FromUS$900
Sales, Marketing and Customer ServiceNew

Digital Marketing and WhatsApp Led Customer Engagement

Most South African customers meet a brand on a phone, on a data budget, and increasingly inside a messaging app. Marketing teams work on...

Next session
31 Aug to 2 Sep 2026
Venue
Online
3 day programme
FromUS$900
See all Sales, Marketing and Customer Service courses