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Planning and Managing Public Relations Campaigns

This course guides teams through the full arc of a public relations campaign. Delegates learn to set goals, craft stories, work with media and measure the effect on reputation.

What you will be able to do

  • Set clear objectives for a campaign
  • Identify audiences and key messages
  • Craft stories that earn media coverage
  • Build and manage media relationships
  • Coordinate campaign activities and timing
  • Measure results and reputation impact

Course outline

  1. 01The role of public relations
  2. 02Setting campaign goals and audiences
  3. 03Developing the campaign story
  4. 04Writing press materials
  5. 05Building media relationships
  6. 06Planning activities and timelines
  7. 07Managing spokespeople and interviews
  8. 08Using digital and social channels
  9. 09Handling difficult coverage
  10. 10Measuring campaign success

Who should attend

Public relations officers, communication staff, marketing teams and managers who plan and run campaigns to build reputation.

Dates, venues and fees

DatesVenueDaysFeeCalendar
17 to 19 Aug 2026Nairobi3US$1,500
24 to 26 Aug 2026Durban3R13,000
31 Aug to 2 Sep 2026Johannesburg3R13,000
14 to 16 Sep 2026Mauritius3US$1,500
21 to 23 Sep 2026Dubai3US$1,500
28 to 30 Sep 2026Lagos3US$1,500
5 to 7 Oct 2026Harare3US$1,500
12 to 14 Oct 2026Kampala3US$1,500
19 to 21 Oct 2026Dar es Salaam3US$1,500
26 to 28 Oct 2026Pretoria3R13,000
2 to 4 Nov 2026Cape Town3R13,000
16 to 18 Nov 2026Online3US$900
23 to 25 Nov 2026Mozambique3US$1,500
30 Nov to 2 Dec 2026Cairo3US$1,500
7 to 9 Dec 2026Accra3US$1,500
14 to 16 Dec 2026Lusaka3US$1,500
21 to 23 Dec 2026Kigali3US$1,500

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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