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Paid Social Media Advertising and Performance Campaigns

Many African businesses boost posts on Facebook and Instagram without ever measuring what they get back. This programme shows marketers how to plan, target and optimise paid campaigns across Meta, TikTok and LinkedIn so that every rand or shilling spent drives measurable leads and sales. Participants work with realistic budgets, audiences and creative formats suited to local data costs and mobile first users.

What you will be able to do

  • Structure paid social campaigns around clear commercial objectives and audiences.
  • Build and test audience targeting using interests, custom and lookalike segments.
  • Design mobile first ad creative and copy that suits low bandwidth African users.
  • Set budgets, bids and pacing that control cost per result across platforms.
  • Read campaign dashboards to diagnose weak ads and reallocate spend.
  • Report campaign return on ad spend in terms a business owner understands.

Course outline

  1. 01The paid social landscape across Meta, TikTok and LinkedIn
  2. 02Campaign objectives and account structure
  3. 03Audience research, custom and lookalike targeting
  4. 04Creative formats and copy for mobile first users
  5. 05Budgets, bidding and campaign pacing
  6. 06Testing, optimisation and scaling winners
  7. 07Tracking, attribution and pixel setup
  8. 08Reporting return on ad spend to management

Who should attend

Digital marketers, social media coordinators, small business owners and agency staff who run or manage paid advertising on social platforms.

Dates, venues and fees

DatesVenueDaysFeeCalendar
17 to 19 Aug 2026Dubai3US$1,500
24 to 26 Aug 2026Lagos3US$1,500
31 Aug to 2 Sep 2026Harare3US$1,500
7 to 9 Sep 2026Kampala3US$1,500
14 to 16 Sep 2026Dar es Salaam3US$1,500
21 to 23 Sep 2026Pretoria3R13,000
28 to 30 Sep 2026Cape Town3R13,000
12 to 14 Oct 2026Online3US$900
19 to 21 Oct 2026Mozambique3US$1,500
26 to 28 Oct 2026Cairo3US$1,500
2 to 4 Nov 2026Accra3US$1,500
9 to 11 Nov 2026Lusaka3US$1,500
16 to 18 Nov 2026Kigali3US$1,500
23 to 25 Nov 2026Nairobi3US$1,500
30 Nov to 2 Dec 2026Durban3R13,000
7 to 9 Dec 2026Johannesburg3R13,000
21 to 23 Dec 2026Mauritius3US$1,500

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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