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Marketing Technology Stack and Customer Data Platform Management

Modern marketing runs on a stack of tools for email, social, analytics, advertising and customer data, yet many teams buy tools they never fully use. This programme helps marketers select, connect and govern a practical marketing technology stack suited to their size and budget. It shows how a customer data platform can unify scattered information into a single view that powers better targeting.

What you will be able to do

  • Map the categories of tools that make up a marketing technology stack.
  • Select tools appropriate to team size, budget and objectives.
  • Understand how a customer data platform unifies scattered customer data.
  • Connect tools so data flows cleanly between them.
  • Apply data protection and consent principles across the stack.
  • Evaluate whether the stack is delivering value and where to simplify.

Course outline

  1. 01Anatomy of a marketing technology stack
  2. 02Matching tools to needs and budget
  3. 03Customer data platforms explained
  4. 04Unifying data into a single customer view
  5. 05Integrations and data flow between tools
  6. 06Consent, privacy and data protection
  7. 07Segmentation and activation from the stack
  8. 08Reviewing and simplifying the stack

Who should attend

Marketing managers, digital marketers, CRM and marketing operations staff responsible for choosing and running the tools that support marketing activity.

Dates, venues and fees

DatesVenueDaysFeeCalendar
17 to 19 Aug 2026Durban3R13,000
24 to 26 Aug 2026Johannesburg3R13,000
7 to 9 Sep 2026Mauritius3US$1,500
14 to 16 Sep 2026Dubai3US$1,500
21 to 23 Sep 2026Lagos3US$1,500
28 to 30 Sep 2026Harare3US$1,500
5 to 7 Oct 2026Kampala3US$1,500
12 to 14 Oct 2026Dar es Salaam3US$1,500
19 to 21 Oct 2026Pretoria3R13,000
26 to 28 Oct 2026Cape Town3R13,000
9 to 11 Nov 2026Online3US$900
16 to 18 Nov 2026Mozambique3US$1,500
23 to 25 Nov 2026Cairo3US$1,500
30 Nov to 2 Dec 2026Accra3US$1,500
7 to 9 Dec 2026Lusaka3US$1,500
14 to 16 Dec 2026Kigali3US$1,500
21 to 23 Dec 2026Nairobi3US$1,500

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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