Marketing for Non Profit and Membership Organisations

Non profits, associations and membership bodies must market for donations, members and awareness, usually on very small budgets. This programme gives their teams practical marketing skills to tell a compelling story, grow and retain members and run campaigns that deliver results without large spend. Examples reflect African civil society, associations and community organisations.

What you will be able to do

Clarify the audiences and goals behind non profit marketing.
Craft a compelling story that motivates support and action.
Grow and retain members and supporters affordably.
Run donation and awareness campaigns on small budgets.
Use social and messaging channels effectively for reach.
Measure marketing results in terms funders and boards value.

Course outline

01Marketing goals for mission driven organisations
02Understanding supporters and members
03Telling a compelling story
04Member growth and retention
05Donation and awareness campaigns
06Low budget social and messaging
07Working with volunteers and partners
08Measuring and reporting results

Who should attend

Marketing, communications and membership staff in non profits, associations, foundations and community based organisations.

Dates, venues and fees

Dates	Venue	Days	Fee
17 to 18 Aug 2026	Kampala	2	US$1,100
24 to 25 Aug 2026	Dar es Salaam	2	US$1,100
31 Aug to 1 Sep 2026	Pretoria	2	R10,000
7 to 8 Sep 2026	Cape Town	2	R10,000
21 to 22 Sep 2026	Online	2	US$900
28 to 29 Sep 2026	Mozambique	2	US$1,100
5 to 6 Oct 2026	Cairo	2	US$1,100
12 to 13 Oct 2026	Accra	2	US$1,100
19 to 20 Oct 2026	Lusaka	2	US$1,100
26 to 27 Oct 2026	Kigali	2	US$1,100
2 to 3 Nov 2026	Nairobi	2	US$1,100
9 to 10 Nov 2026	Durban	2	R10,000
16 to 17 Nov 2026	Johannesburg	2	R10,000
30 Nov to 1 Dec 2026	Mauritius	2	US$1,100
7 to 8 Dec 2026	Dubai	2	US$1,100
14 to 15 Dec 2026	Lagos	2	US$1,100
21 to 22 Dec 2026	Harare	2	US$1,100

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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Training a whole team?

We can run Marketing for Non Profit and Membership Organisations privately for your team, on your dates and built around your own systems. Group delivery is usually more cost effective from about six delegates.

Run this in-house