Marketing an industrial product to engineers and procurement teams is very different from marketing to consumers, yet many manufacturers apply consumer tactics that fall flat. This programme helps industrial marketers reach technical buyers through the right content, channels and distributor relationships. It reflects the long buying cycles, specification driven decisions and relationship dependence of industrial markets across Africa.
Industrial and manufacturing marketers, technical sales support staff, product managers and distributor marketing teams selling equipment, components and materials to businesses.
| Dates | Venue | Days | Fee | Calendar |
|---|---|---|---|---|
| 24 to 26 Aug 2026 | Online | 3 | US$900 | |
| 31 Aug to 2 Sep 2026 | Mozambique | 3 | US$1,500 | |
| 7 to 9 Sep 2026 | Cairo | 3 | US$1,500 | |
| 14 to 16 Sep 2026 | Accra | 3 | US$1,500 | |
| 21 to 23 Sep 2026 | Lusaka | 3 | US$1,500 | |
| 28 to 30 Sep 2026 | Kigali | 3 | US$1,500 | |
| 5 to 7 Oct 2026 | Nairobi | 3 | US$1,500 | |
| 12 to 14 Oct 2026 | Durban | 3 | R13,000 | |
| 19 to 21 Oct 2026 | Johannesburg | 3 | R13,000 | |
| 2 to 4 Nov 2026 | Mauritius | 3 | US$1,500 | |
| 9 to 11 Nov 2026 | Dubai | 3 | US$1,500 | |
| 16 to 18 Nov 2026 | Lagos | 3 | US$1,500 | |
| 23 to 25 Nov 2026 | Harare | 3 | US$1,500 | |
| 30 Nov to 2 Dec 2026 | Kampala | 3 | US$1,500 | |
| 7 to 9 Dec 2026 | Dar es Salaam | 3 | US$1,500 | |
| 14 to 16 Dec 2026 | Pretoria | 3 | R13,000 | |
| 21 to 23 Dec 2026 | Cape Town | 3 | R13,000 |
Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.
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