Marketing for Healthcare and Private Medical Practices

Private clinics, hospitals and medical practices across Africa compete for patients while working within ethical and professional limits on advertising. This programme helps healthcare marketers and practice managers attract and retain patients through trust building, education and service quality rather than hype. It balances growth ambitions with the responsibility that comes with marketing health services.

What you will be able to do

Apply ethical principles and professional limits to healthcare marketing.
Build patient trust through education, content and reputation management.
Improve the patient journey from first enquiry to follow up appointment.
Use digital presence, reviews and referrals to grow a practice responsibly.
Design communications for medical aids, corporates and community partners.
Measure patient acquisition, retention and satisfaction over time.

Course outline

01Ethics and limits in healthcare marketing
02Understanding patients and their concerns
03Building trust through education and content
04Digital presence, reviews and reputation
05Improving the patient experience journey
06Referrals, partnerships and community outreach
07Communicating with funders and corporates
08Measuring practice growth and patient loyalty

Who should attend

Practice managers, healthcare marketers, hospital communications staff and clinicians responsible for growing and retaining a patient base ethically.

Dates, venues and fees

Dates	Venue	Days	Fee
17 to 18 Aug 2026	Online	2	US$900
24 to 25 Aug 2026	Mozambique	2	US$1,100
31 Aug to 1 Sep 2026	Cairo	2	US$1,100
7 to 8 Sep 2026	Accra	2	US$1,100
14 to 15 Sep 2026	Lusaka	2	US$1,100
21 to 22 Sep 2026	Kigali	2	US$1,100
28 to 29 Sep 2026	Nairobi	2	US$1,100
5 to 6 Oct 2026	Durban	2	R10,000
12 to 13 Oct 2026	Johannesburg	2	R10,000
26 to 27 Oct 2026	Mauritius	2	US$1,100
2 to 3 Nov 2026	Dubai	2	US$1,100
9 to 10 Nov 2026	Lagos	2	US$1,100
16 to 17 Nov 2026	Harare	2	US$1,100
23 to 24 Nov 2026	Kampala	2	US$1,100
30 Nov to 1 Dec 2026	Dar es Salaam	2	US$1,100
7 to 8 Dec 2026	Pretoria	2	R10,000
14 to 15 Dec 2026	Cape Town	2	R10,000

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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We will email the full outline for this course.

Training a whole team?

We can run Marketing for Healthcare and Private Medical Practices privately for your team, on your dates and built around your own systems. Group delivery is usually more cost effective from about six delegates.

Run this in-house