When customers touch many channels before buying, marketers struggle to know which activity deserves the credit and where to invest next. This programme demystifies marketing attribution and media mix analysis so teams can allocate budget with more confidence. It stays practical for organisations that do not have data science teams, using accessible models and honest discussion of their limits.
Marketing managers, digital and performance marketers, and analysts responsible for justifying marketing spend and deciding where budget should go next.
| Dates | Venue | Days | Fee | Calendar |
|---|---|---|---|---|
| 17 to 19 Aug 2026 | Johannesburg | 3 | R13,000 | |
| 31 Aug to 2 Sep 2026 | Mauritius | 3 | US$1,500 | |
| 7 to 9 Sep 2026 | Dubai | 3 | US$1,500 | |
| 14 to 16 Sep 2026 | Lagos | 3 | US$1,500 | |
| 21 to 23 Sep 2026 | Harare | 3 | US$1,500 | |
| 28 to 30 Sep 2026 | Kampala | 3 | US$1,500 | |
| 5 to 7 Oct 2026 | Dar es Salaam | 3 | US$1,500 | |
| 12 to 14 Oct 2026 | Pretoria | 3 | R13,000 | |
| 19 to 21 Oct 2026 | Cape Town | 3 | R13,000 | |
| 2 to 4 Nov 2026 | Online | 3 | US$900 | |
| 9 to 11 Nov 2026 | Mozambique | 3 | US$1,500 | |
| 16 to 18 Nov 2026 | Cairo | 3 | US$1,500 | |
| 23 to 25 Nov 2026 | Accra | 3 | US$1,500 | |
| 30 Nov to 2 Dec 2026 | Lusaka | 3 | US$1,500 | |
| 7 to 9 Dec 2026 | Kigali | 3 | US$1,500 | |
| 14 to 16 Dec 2026 | Nairobi | 3 | US$1,500 | |
| 21 to 23 Dec 2026 | Durban | 3 | R13,000 |
Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.
Move your sales team beyond product pitching into structured, needs led conversations that uncover real business problems. This programme...
Customers judge an organisation most harshly at the moment something goes wrong. Teams learn to design service journeys that hold up under...
Most South African customers meet a brand on a phone, on a data budget, and increasingly inside a messaging app. Marketing teams work on...