Marketing and Selling for Real Estate and Property Professionals
Property is one of the largest purchases most people ever make, and buyers now research extensively online before speaking to an agent. This programme prepares estate agents and property marketers to generate leads, present listings persuasively and guide buyers and sellers through a considered decision. It reflects African property markets where trust, financing access and location knowledge drive the sale.
What you will be able to do
Generate and qualify buyer and seller leads across digital and referral channels.
Market listings effectively using photography, descriptions and online portals.
Conduct viewings and presentations that build buyer confidence.
Guide clients through financing, negotiation and closing conversations.
Build a personal brand and referral network in a local property market.
Track leads, listings and conversions through a simple pipeline.
Course outline
01The property buyer and seller journey
02Lead generation for real estate
03Marketing and presenting listings
04Conducting effective viewings
05Negotiation and guiding the offer
06Financing conversations and closing
07Personal brand and referral networks
08Managing a property sales pipeline
Who should attend
Estate agents, property sales consultants, developers' sales teams and property marketing staff who list, promote and sell residential or commercial property.
Dates, venues and fees
Dates
Venue
Days
Fee
Calendar
17 to 19 Aug 2026
Pretoria
3
R13,000
24 to 26 Aug 2026
Cape Town
3
R13,000
7 to 9 Sep 2026
Online
3
US$900
14 to 16 Sep 2026
Mozambique
3
US$1,500
21 to 23 Sep 2026
Cairo
3
US$1,500
28 to 30 Sep 2026
Accra
3
US$1,500
5 to 7 Oct 2026
Lusaka
3
US$1,500
12 to 14 Oct 2026
Kigali
3
US$1,500
19 to 21 Oct 2026
Nairobi
3
US$1,500
26 to 28 Oct 2026
Durban
3
R13,000
2 to 4 Nov 2026
Johannesburg
3
R13,000
16 to 18 Nov 2026
Mauritius
3
US$1,500
23 to 25 Nov 2026
Dubai
3
US$1,500
30 Nov to 2 Dec 2026
Lagos
3
US$1,500
7 to 9 Dec 2026
Harare
3
US$1,500
14 to 16 Dec 2026
Kampala
3
US$1,500
21 to 23 Dec 2026
Dar es Salaam
3
US$1,500
Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.
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