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Marketing and Selling for Real Estate and Property Professionals

Property is one of the largest purchases most people ever make, and buyers now research extensively online before speaking to an agent. This programme prepares estate agents and property marketers to generate leads, present listings persuasively and guide buyers and sellers through a considered decision. It reflects African property markets where trust, financing access and location knowledge drive the sale.

What you will be able to do

  • Generate and qualify buyer and seller leads across digital and referral channels.
  • Market listings effectively using photography, descriptions and online portals.
  • Conduct viewings and presentations that build buyer confidence.
  • Guide clients through financing, negotiation and closing conversations.
  • Build a personal brand and referral network in a local property market.
  • Track leads, listings and conversions through a simple pipeline.

Course outline

  1. 01The property buyer and seller journey
  2. 02Lead generation for real estate
  3. 03Marketing and presenting listings
  4. 04Conducting effective viewings
  5. 05Negotiation and guiding the offer
  6. 06Financing conversations and closing
  7. 07Personal brand and referral networks
  8. 08Managing a property sales pipeline

Who should attend

Estate agents, property sales consultants, developers' sales teams and property marketing staff who list, promote and sell residential or commercial property.

Dates, venues and fees

DatesVenueDaysFeeCalendar
17 to 19 Aug 2026Pretoria3R13,000
24 to 26 Aug 2026Cape Town3R13,000
7 to 9 Sep 2026Online3US$900
14 to 16 Sep 2026Mozambique3US$1,500
21 to 23 Sep 2026Cairo3US$1,500
28 to 30 Sep 2026Accra3US$1,500
5 to 7 Oct 2026Lusaka3US$1,500
12 to 14 Oct 2026Kigali3US$1,500
19 to 21 Oct 2026Nairobi3US$1,500
26 to 28 Oct 2026Durban3R13,000
2 to 4 Nov 2026Johannesburg3R13,000
16 to 18 Nov 2026Mauritius3US$1,500
23 to 25 Nov 2026Dubai3US$1,500
30 Nov to 2 Dec 2026Lagos3US$1,500
7 to 9 Dec 2026Harare3US$1,500
14 to 16 Dec 2026Kampala3US$1,500
21 to 23 Dec 2026Dar es Salaam3US$1,500

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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