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Marketing and Sales for Small and Medium Enterprises

Small and medium enterprises across Africa often grow through word of mouth until it runs out, then struggle to attract customers with limited budgets and no dedicated marketing staff. This programme gives owners and managers a simple, affordable system for finding customers, presenting a clear offer and turning enquiries into paying business using free and low cost channels.

What you will be able to do

  • Define a clear offer and target customer for a small business.
  • Choose affordable marketing channels that fit a limited budget.
  • Create a basic online presence using social media and messaging platforms.
  • Convert enquiries into sales through simple follow up routines.
  • Set prices that cover costs and reflect the value delivered.
  • Plan a realistic month of marketing and sales activity for a small team.

Course outline

  1. 01Clarifying your offer and ideal customer
  2. 02Low cost and free marketing channels
  3. 03Building a simple online and social presence
  4. 04Getting found on WhatsApp and messaging apps
  5. 05Turning enquiries into paying customers
  6. 06Pricing for small business profitability
  7. 07Keeping customers and earning referrals
  8. 08Planning a month of marketing and sales activity

Who should attend

Owners, managers and staff of small and medium enterprises who handle their own marketing and sales and need practical results without a large budget or dedicated department.

Dates, venues and fees

DatesVenueDaysFeeCalendar
17 to 19 Aug 2026Cape Town3R13,000
31 Aug to 2 Sep 2026Online3US$900
7 to 9 Sep 2026Mozambique3US$1,500
14 to 16 Sep 2026Cairo3US$1,500
21 to 23 Sep 2026Accra3US$1,500
28 to 30 Sep 2026Lusaka3US$1,500
5 to 7 Oct 2026Kigali3US$1,500
12 to 14 Oct 2026Nairobi3US$1,500
19 to 21 Oct 2026Durban3R13,000
26 to 28 Oct 2026Johannesburg3R13,000
9 to 11 Nov 2026Mauritius3US$1,500
16 to 18 Nov 2026Dubai3US$1,500
23 to 25 Nov 2026Lagos3US$1,500
30 Nov to 2 Dec 2026Harare3US$1,500
7 to 9 Dec 2026Kampala3US$1,500
14 to 16 Dec 2026Dar es Salaam3US$1,500
21 to 23 Dec 2026Pretoria3R13,000

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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