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Marketing Analytics and Return on Investment Measurement

Marketing budgets are under pressure and executives increasingly want proof that spend produces returns. This programme gives marketing professionals the practical skills to set measurable goals, track campaigns using free analytics tools, attribute results to channels, and present a clear return on investment case that finance and leadership can trust.

What you will be able to do

  • Set marketing goals that can be measured and linked to business outcomes.
  • Track website, social and campaign performance using free analytics tools.
  • Choose the right metrics for awareness, engagement and conversion stages.
  • Attribute leads and sales to the channels that generated them.
  • Calculate cost per lead, cost per acquisition and return on investment.
  • Present marketing performance to leadership in commercial terms.

Course outline

  1. 01From activity to measurable marketing goals
  2. 02Setting up free analytics and tracking
  3. 03Metrics for each stage of the funnel
  4. 04Understanding attribution across channels
  5. 05Cost per lead, acquisition and lifetime value
  6. 06Calculating and communicating return on investment
  7. 07Building a marketing performance dashboard
  8. 08Presenting results to finance and leadership

Who should attend

Marketing managers, digital marketing staff and campaign owners who need to measure performance and justify marketing spend to management.

Dates, venues and fees

DatesVenueDaysFeeCalendar
17 to 19 Aug 2026Kigali3US$1,500
24 to 26 Aug 2026Nairobi3US$1,500
31 Aug to 2 Sep 2026Durban3R13,000
7 to 9 Sep 2026Johannesburg3R13,000
21 to 23 Sep 2026Mauritius3US$1,500
28 to 30 Sep 2026Dubai3US$1,500
5 to 7 Oct 2026Lagos3US$1,500
12 to 14 Oct 2026Harare3US$1,500
19 to 21 Oct 2026Kampala3US$1,500
26 to 28 Oct 2026Dar es Salaam3US$1,500
2 to 4 Nov 2026Pretoria3R13,000
9 to 11 Nov 2026Cape Town3R13,000
23 to 25 Nov 2026Online3US$900
30 Nov to 2 Dec 2026Mozambique3US$1,500
7 to 9 Dec 2026Cairo3US$1,500
14 to 16 Dec 2026Accra3US$1,500
21 to 23 Dec 2026Lusaka3US$1,500

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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