Integrated Marketing Campaign Planning

Marketing efforts often run as disconnected posts, adverts and promotions that fail to add up to a clear result. This programme teaches marketing teams to plan integrated campaigns with a single objective, coordinate messages across paid, owned and earned channels, manage timelines and budgets, and evaluate the campaign as a whole in African market conditions.

What you will be able to do

Set a single measurable objective and audience for a campaign.
Develop a core campaign message and creative concept.
Coordinate messaging across paid, owned and earned channels.
Build a campaign timeline, budget and responsibility plan.
Brief creative and media suppliers clearly and efficiently.
Evaluate the full campaign and capture lessons for next time.

Course outline

01What makes a campaign integrated
02Setting objectives, audience and message
03Developing the creative concept
04Choosing and coordinating channels
05Timeline, budget and responsibilities
06Briefing creative and media partners
07Launching and managing the campaign
08Evaluating results and lessons learned

Who should attend

Marketing managers, brand and communications staff and campaign coordinators who plan and run marketing campaigns across multiple channels.

Dates, venues and fees

Dates	Venue	Days	Fee
17 to 19 Aug 2026	Nairobi	3	US$1,500
24 to 26 Aug 2026	Durban	3	R13,000
31 Aug to 2 Sep 2026	Johannesburg	3	R13,000
14 to 16 Sep 2026	Mauritius	3	US$1,500
21 to 23 Sep 2026	Dubai	3	US$1,500
28 to 30 Sep 2026	Lagos	3	US$1,500
5 to 7 Oct 2026	Harare	3	US$1,500
12 to 14 Oct 2026	Kampala	3	US$1,500
19 to 21 Oct 2026	Dar es Salaam	3	US$1,500
26 to 28 Oct 2026	Pretoria	3	R13,000
2 to 4 Nov 2026	Cape Town	3	R13,000
16 to 18 Nov 2026	Online	3	US$900
23 to 25 Nov 2026	Mozambique	3	US$1,500
30 Nov to 2 Dec 2026	Cairo	3	US$1,500
7 to 9 Dec 2026	Accra	3	US$1,500
14 to 16 Dec 2026	Lusaka	3	US$1,500
21 to 23 Dec 2026	Kigali	3	US$1,500

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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We will email the full outline for this course.

Training a whole team?

We can run Integrated Marketing Campaign Planning privately for your team, on your dates and built around your own systems. Group delivery is usually more cost effective from about six delegates.

Run this in-house