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Influencer and Partnership Marketing for African Brands

African audiences increasingly trust creators and community voices more than traditional advertising, but brands that partner carelessly waste budget and risk their reputation. This programme helps marketers find the right influencers and partners, structure agreements that protect the brand, and run campaigns that reach real audiences and drive measurable action.

What you will be able to do

  • Identify influencers and partners whose audience genuinely matches the brand.
  • Judge the quality of a following beyond vanity numbers such as follower counts.
  • Structure a campaign brief and agreement that protects the brand and sets expectations.
  • Negotiate fair value and deliverables with creators and partner organisations.
  • Coordinate a launch across the influencer's channels and the brand's own media.
  • Measure reach, engagement and conversion to judge the return on each partnership.

Course outline

  1. 01The rise of creator and partnership marketing in Africa
  2. 02Finding the right influencers and partners
  3. 03Assessing audience quality and fit
  4. 04Campaign briefs and brand safety
  5. 05Negotiating value and deliverables
  6. 06Coordinating launches across channels
  7. 07Disclosure and consumer protection basics
  8. 08Measuring reach, engagement and conversion

Who should attend

Brand and social media marketers, communications staff, small business owners and campaign managers who want to grow reach through creators and partner organisations.

Dates, venues and fees

DatesVenueDaysFeeCalendar
17 to 18 Aug 2026Kigali2US$1,100
24 to 25 Aug 2026Nairobi2US$1,100
31 Aug to 1 Sep 2026Durban2R10,000
7 to 8 Sep 2026Johannesburg2R10,000
21 to 22 Sep 2026Mauritius2US$1,100
28 to 29 Sep 2026Dubai2US$1,100
5 to 6 Oct 2026Lagos2US$1,100
12 to 13 Oct 2026Harare2US$1,100
19 to 20 Oct 2026Kampala2US$1,100
26 to 27 Oct 2026Dar es Salaam2US$1,100
2 to 3 Nov 2026Pretoria2R10,000
9 to 10 Nov 2026Cape Town2R10,000
23 to 24 Nov 2026Online2US$900
30 Nov to 1 Dec 2026Mozambique2US$1,100
7 to 8 Dec 2026Cairo2US$1,100
14 to 15 Dec 2026Accra2US$1,100
21 to 22 Dec 2026Lusaka2US$1,100

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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